https://www.fortunebusinessinsights.com/digestive-health-market-104750
https://www.fortunebusinessinsights.com/digestive-health-market-104750
The global digestive health market was valued at USD 37.93 billion in 2019 and is projected
to increase from USD 42.19 billion in 2020 to USD 71.95 billion by 2027, registering a CAGR
of 7.9% during 2020–2027. In 2019, Asia Pacific led the market, accounting for 46.48% of the
total share.
The digestive health market is growing rapidly, fueled by increasing awareness of
gastrointestinal disorders, rising demand for probiotics, prebiotics, and functional foods, and
a stronger focus on preventive healthcare. Changing dietary habits, sedentary lifestyles, and
the rising incidence of conditions such as indigestion, irritable bowel syndrome, and lactose
intolerance are further driving market demand. Advances in gut microbiome research and
innovations in dietary supplements and functional beverages are also supporting market
expansion. However, high product costs, limited awareness in some regions, and regulatory
challenges related to health claims remain key restraints. Despite these hurdles, the market
continues to gain momentum as consumers increasingly prioritize digestive wellness as part
of overall health management.
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https://www.fortunebusinessinsights.com/digestive-health-market-104750
Market Segmentation
The digestive health market can be segmented by product type into probiotics, prebiotics,
enzymes, dietary supplements, and functional foods and beverages. By application, it
includes lactose intolerance, irritable bowel syndrome, indigestion, and other
gastrointestinal conditions. Segmentation by distribution channel highlights sales through
pharmacies, health stores, supermarkets, and online platforms. The market is also
segmented by end-user into adults, children, and the elderly, reflecting diverse consumer
groups seeking digestive health solutions.
List Of Key Companies Profiled:
• Yakult Honsha Co., Ltd. (Tokyo, Japan)
• Cie Gervais Danone (Paris, France)
• Sanofi (Paris, France)
• BASF SE (Ludwigshafen, Germany)
• Bayer AG (Leverkusen, Germany)
• Chr. Hansen Holding A/S (Hørsholm, Denmark)
• Nestle S.A. (Vevey, Switzerland)
• Deerland Probiotics & Enzymes, Inc (United States)
• DuPont (Delaware, United States)
Market Growth
The digestive health market is expanding due to rising awareness about gastrointestinal
disorders, increasing consumer focus on preventive healthcare, and growing demand for
probiotics, prebiotics, and dietary supplements. Lifestyle changes, poor dietary habits, and a
rise in conditions such as irritable bowel syndrome and acid reflux are further contributing to
the need for digestive health products. Technological advancements in functional food
formulations and greater emphasis on gut microbiome research are also fueling market
growth.
Market Restraining Factors
High costs of premium digestive health products and limited awareness in developing
regions act as major restraints on market growth. Regulatory challenges related to health
claims on supplements and functional foods also pose hurdles for manufacturers. Consumer
skepticism about the efficacy of certain digestive health products and availability of
counterfeit or low-quality supplements further restrict adoption. Additionally, limited clinical
evidence for some probiotics and natural remedies creates barriers to widespread
acceptance.
Regional Analysis
North America leads the digestive health market due to high consumer awareness, strong
demand for functional foods, and growing use of dietary supplements. Europe shows steady
growth driven by regulatory emphasis on gut health, rising adoption of probiotics, and
increasing cases of digestive disorders. The Asia-Pacific region presents significant growth
opportunities due to a large population base, expanding middle-class consumer segment,
and growing preference for natural and functional food products. Latin America is witnessing
rising demand driven by changing dietary patterns and awareness campaigns, while the
Middle East and Africa show slower growth due to limited awareness and lower accessibility
of premium digestive health products.