Duplicate Content Can Kill
SEO and Google Rankings
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
Believe it or not, there are still
companies and some marketers
who wonder why duplicate content
is bad for SEO. This is especially
true if the content duplicating itself
is on one of their website properties.
The fact is there are too many
people who steal content from
other websites to use as their own.
Marketers on the up-and-up spend
a lot of time and effort creating
effective, original content. It makes
them understandably mad
knowing that someone has stolen
their hard work.
Does duplicate content affect SEO?
Yes, and it can ruin your website
ranking. When you have duplicate
content on different pages, search
engines still find it difficult to know
which page to rank. Which page
should Google serve to searchers?
Which page is the most relevant?
From Google’s point of view, any
site with duplicate content is thin.
Some will say that Google does not
issue a duplicate content penalty.
However, the reasonable
assumption is that it does issue them
because it considers duplicate
content as a ranking factor. If your
site has duplicate content, it can
therefore lead to lower search
rankings and results. This leads
directly to fewer site visits and
The last thing you want to do is
disappoint users. Google has always
placed a primary focus on user
experience. If a customer cannot
find the products or information
they want, they will quickly migrate
elsewhere. Customers remember a
bad experience and generally will
How to Find Duplicate Content –
1. CopyScape is an excellent tool for
making sure your content is not
duplicated on the web. It is easy to
unintentionally write copy that is
similar to something already
Always try to write unique content.
Give the reader some information
they did not know. In doing so,
they will value your content as
relevant and will likely use your
site as a product or information