Duplicate Content Can Kill SEO and Google Rankings

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https://advdms.com/blog/duplicate-content-can-kill-seo-and-google-rankings/
Duplicate Content Can Kill
SEO and Google Rankings
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Believe it or not, there are still
companies and some marketers
who wonder why duplicate content
is bad for SEO. This is especially
true if the content duplicating itself
is on one of their website properties.
The fact is there are too many
people who steal content from
other websites to use as their own. 
Marketers on the up-and-up spend
a lot of time and effort creating
effective, original content. It makes
them understandably mad
knowing that someone has stolen
their hard work.
Does duplicate content affect SEO?
Yes, and it can ruin your website
ranking. When you have duplicate
content on different pages, search
engines still find it difficult to know
which page to rank. Which page
should Google serve to searchers?
Which page is the most relevant?
From Google’s point of view, any
site with duplicate content is thin.
Some will say that Google does not
issue a duplicate content penalty.
However, the reasonable
assumption is that it does issue them
because it considers duplicate
content as a ranking factor. If your
site has duplicate content, it can
therefore lead to lower search
rankings and results. This leads
directly to fewer site visits and
reduced income.
The last thing you want to do is
disappoint users. Google has always
placed a primary focus on user
experience. If a customer cannot
find the products or information
they want, they will quickly migrate
elsewhere. Customers remember a
bad experience and generally will
not return.
How to Find Duplicate Content –
Essential Tools
1. CopyScape is an excellent tool for
making sure your content is not
duplicated on the web. It is easy to
unintentionally write copy that is
similar to something already
written. 
Always try to write unique content.
Give the reader some information
they did not know. In doing so,
they will value your content as
relevant and will likely use your
site as a product or information
source.
2. SmallSeoTools offers a variety of
easy-to-use tools that can identify
identical content fragments. There
are also additional, affordable tools
for those marketers who want even
more features.
3. Register with some of the best
duplicate content checkers. Users
can conduct up to 50 searches a day
with DupliChecker.
4. Marketers can also use Siteliner to
check their website once a month for
duplicate content. This tool can also
scan for broken site links while
identifying the most relevant pages
for search engines.
Why Duplicate Content Is a Big
Deal for Search Engines
Search engines face three main
challenges when encountering
duplicate website content. The first
challenge is that it makes it difficult
to know which version of the
content to include or exclude from
their indices.
A second challenge is that search
engines are not sure where to direct
link to support authority and trust.
The third challenge is that it makes it
difficult for search engines to know
which version of the copy should
rank for search query results.
What Site Owners Need to Know
Concerning Duplicate Content
Site owners should be aware that
their site can suffer ranking when
duplicate content exists. This is for
several reasons:
Google and other search providers
design their search engines to
provide the best search results.
Therefore, the search engines will
rarely show multiple versions of the
same content. Multiple content
versions force search engines to
make a choice. The choice ends up
diluting the visibility and rank for
each duplicated web page.
If this happens, other sites have to
make a choice between the
duplicated content as well. Duplicate
content may force links to point at
multiple pieces of content as
opposed to a single one. This hurts
link equity, as inbound links to a
website are a definite ranking factor.
The end result is content that does
not have the visibility that it should.
There are estimates that up to 30% of
the Web consists of duplicate
content.
Causes for Duplicate Content
In most cases, site owners do not
intentionally create duplicate
content. There are times when
analytics code and certain URL
parameters can cause duplicate
content issues. Session IDs can also
create duplicate content problems.
It can happen when websites assign
a different session ID that stores
itself in the URL.
When you’re looking for web
developers, consider the services of
Advanced Digital Media Services.
We provide a wide range of content
creation services. This includes
imparting the knowledge your
company needs to check duplicate
content.
info@advdms.com
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