Learn SEO: 5 Business
Lessons Learned from
Web Developers and
Their Clients
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
There is a lot to learn about SEO and
digital marketing. The SEO
landscape is in a constant state of
flux. There is certainly no shortage
of methods that marketers can use.
However, they are all without merit
if they cannot produce results.
As such, there are critical SEO
lessons to learn from the practice
of optimizing a small business
website. What better way to learn
SEO than from web experts and
site owners themselves? Here are
several business lessons learned
firsthand from building and
designing websites.
1. SEO Can Be Demanding but Is
Still Doable
Like other things in life, the drive to
be perfect can strain and hold back
progress. You are going to fail at some
things and win at others. However,
you will always be gaining experience
along the way. In time, marketers
learn more about how to perform
SEO audits, develop and execute link
building strategies, write effective
content, and expand their social
media footprint.
Marketers and site owners also get
better at tracking and
understanding Google’s algorithm
changes. These changes can strike
fear in the hearts of seasoned
marketers if they are slow to learn
about these updates.
Site owners can also learn the
differences between SEO and PPC.
They can determine when it
makes sense to use one or both as
an SEO approach. Many of the
fundamentals of SEO will always
remain the same no matter what
the approach. Website owners
must make it easy for Google to
crawl and index new content.
Marketers must also optimize for
the keywords users are likely to
use to find their site. They should
also seek backlinks to boost their
SEO standing. With e-commerce
websites, SEO can be a bit more
challenging. However, the
approach to SEO remains the
same. There is just more work to
do.
2. SEO Results Do Not Happen
Overnight
SEO does take time to demonstrate
its effectiveness. Depending on
how many people are in your