Learn SEO: 5 Business Lessons Learned from Web Developers and Their Clients

Whether you like it or not, SEO is the key if you want to get more organic traffic to your website, and there is no better way to learn all the need-to-know SEO essentials than from the experts. Refresh yourself on the basics of SEO and increase your ranking by understanding these handy SEO lessons and tips from web developers and clients themselves. https://advdms.com/blog/learn-seo-5-business-lessons-learned-from-web-developers-and-their-clients/

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Learn SEO: 5 Business
Lessons Learned from
Web Developers and
Their Clients
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
There is a lot to learn about SEO and
digital marketing. The SEO
landscape is in a constant state of
flux. There is certainly no shortage
of methods that marketers can use.
However, they are all without merit
if they cannot produce results.
As such, there are critical SEO
lessons to learn from the practice
of optimizing a small business
website. What better way to learn
SEO than from web experts and
site owners themselves? Here are
several business lessons learned
firsthand from building and
designing websites.
1. SEO Can Be Demanding but Is
Still Doable
Like other things in life, the drive to
be perfect can strain and hold back
progress. You are going to fail at some
things and win at others. However,
you will always be gaining experience
along the way. In time, marketers
learn more about how to perform
SEO audits, develop and execute link
building strategies, write effective
content, and expand their social
media footprint.
Marketers and site owners also get
better at tracking and
understanding Google’s algorithm
changes. These changes can strike
fear in the hearts of seasoned
marketers if they are slow to learn
about these updates.
Site owners can also learn the
differences between SEO and PPC.
They can determine when it
makes sense to use one or both as
an SEO approach. Many of the
fundamentals of SEO will always
remain the same no matter what
the approach. Website owners
must make it easy for Google to
crawl and index new content.
Marketers must also optimize for
the keywords users are likely to
use to find their site. They should
also seek backlinks to boost their
SEO standing. With e-commerce
websites, SEO can be a bit more
challenging. However, the
approach to SEO remains the
same. There is just more work to
do.
2. SEO Results Do Not Happen
Overnight
SEO does take time to demonstrate
its effectiveness. Depending on
how many people are in your
organization who understand SEO
and web development, you may
have to outsource the work.
You will need a solid backup team of
people who can code, design, and
write content. You will also need
people who are good at editing CSS
or HTML. Coding can be a challenge.
Without someone who is
knowledgeable, very little will get
done, and results may not be as
forthcoming as expected.
3. Transparency Matters
In SEO, you learn that you can never
promise results, but you can offer an
assurance that best practices will
eventually lead to positive results. If
you are a web developer, you always
answer a question in a way that
helps clients understand complex
topics. Transparency can also work
for people who have had bad
previous experiences in dealing with
SEO, either as a website owner or
developer.
4. SEO Is Easier with Some
Platforms
There is also an SEO challenge for
people who want SEO but do not
have websites that sit on popular
platforms like WordPress or
Joomla. These platforms are already
built to accommodate SEO efforts.
There are many Internet sources
with information about these
platforms that can help individuals
to understand their value better.
5. Client-Web Developer
Relationship Is Important
The best way to learn SEO is from
the experts themselves. However,
sometimes when working to
optimize a small business site, you
learn that web developers have their
own personalities and ways they
communicate. This, too, falls under
the category of transparency.
Site owners and developers should
both be aware of the value of
communicating clearly. However,
the vast majority of web experts
deal well with clients. It would be
impossible to remain long in the
field without having expertise in
this area.
Sometimes, clients with smaller
budgets can also be a bit fussier
about the SEO process. It is a natural
reaction because they have less
money to work with. The thing to
remember is that a competent web
developer or web design firm has the
knowledge and skills to take your
company where it needs to go in the
world of SEO. A little trust can go a
long way in accomplishing
important tasks for both developers
and their clients.
If you are an individual or
company looking to learn SEO,
Advanced Digital Media Services
is your best bet! The company has
SEO solutions that can help your
brand grow its online presence.
Consult with us when looking to
optimize a small business website.
info@advdms.com
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