Current Site Analysis page 1 of 20
www.GrowthPanel.com
Current Website Analysis
Provided courtesy of www.GrowthPanel.com
Are you wondering whether your current site is as effective as it could be? Are you trying to evaluate the
cost of redesigning your site versus the potential benefits? Do you want to identify a list of “quick fixes” that
you can implement in the short term?
QUICK CHECKLIST
Do you know whether your site needs help in any of these areas?
AREA
DESCRIPTION
DOES IT NEED
IMPROVEMENT?
Marketing
campaigns: Is it a
true marketing
vehicle?
Is your site optimized for search engines? (If you’re
not sure, it probably isn’t.)
Could you generate more leads from businesspeople
who are searching for vendors or suppliers online?
Could your site do more to help you generate new
leads?
Do you need to do more email marketing but your
site isn’t strong enough?
If your product/service is a high-ticket item with a
long sales cycle, could your site help to educate and
nurture your prospects?
Could your site be more valuable in marketing to
existing customers?
Could you use it to process orders?
Does it truly help you deliver information and
educate prospects?
Needs
improvement
Fine as is
Not sure
Design
General look and
feel of the site
Is the design clean and simple, or is it cluttered with
images and copy that compete for attention?
Is your copy so long that it trails off the page and
requires scrolling?
Needs
improvement
Fine as is
Current Site Analysis page 2 of 20
www.GrowthPanel.com
AREA
DESCRIPTION
DOES IT NEED
IMPROVEMENT?
How appealing are the graphics? Are they stale or
interesting? Do they match your brand identity?
Are the typestyles and colors attractive? Do they
convey what you want them to convey?
Is your site at least as attractive as those of your
competitors?