Learn How LinkedIn Lead Generation
Software Can Help Your Small Business
Is LinkedIn marketing too time-
consuming for you? Discover
the quick and easy way to
create a list of leads and launch
your next marketing campaign.
Superior Outreach, a website
specializing in providing high-
quality digital marketing resources,
has released a report covering the
advantages of the LinkedIn lead
generation software Castanet.
With many small business owners not
being able to devote the time and
resources required for effective
LinkedIn prospecting, the recently
released report was written to give you
invaluable advice on how to utilize
LinkedIn for lead generation.
Initially created as a business
networking platform, LinkedIn
has grown to become one of the
most important business-to-
business marketing tools in the
social media space.
According to HubSpot, the
platform now has the highest
visit-to-lead conversion rate of
any social media platform;
almost three times greater than
While LinkedIn has been
progressively building more
features designed with B2B
marketing in mind, identifying
suitable leads to contact can still
be a resource-intensive process.
Castanet software provides
automated list-creation and
customized campaign processes
that can save you significant time
when seeking to identify and get
in touch with new leads.
According to the report, you can use
the platform’s several options for
creating lists of leads. The first of
these, ‘Sales Navigator search
results’, requires a URL from a
search conducted on LinkedIn.
The second option is to
select a post that may be
relevant or connected to
your business or industry.
Castanet can then create a list of
leads that includes anyone who
has liked the post, commented on
the post, or both. You can also
create a list based on your
followers, or import a pre-made list.
m if you want to learn