As of September 2008
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Experts question potential Google/Yahoo! deal as anticompetitive
Advertisers and Publishers
On Wednesday, the International Advertising Association issued a letter saying it has expressed concerns
to the Justice Department about the proposed deal. The New York-based IAA wrote that its concerns
"revolve around the ultimate probability of less competition, an increased pricing landscape, and the
fear that such a monopoly could impact innovation."
-- Michael Lee, Executive Director, International Advertising Association (IAA)
Privacy group chimes in on Yahoo, Google pact, MarketWatch, By John Letzing, September 25, 2008
http://www.marketwatch.com/news/story/privacy-group-chimes-yahoo-google/
story.aspx?guid=%7B23C9146F-2B20-46D5-88B8-99B9FCA2E8F9%7D&dist=hpts
The WFA said in its statement that even though the partnership will only cover Yahoo sites in the U.S.
and Canada, it "believes the effects will be global."
In particular, the WFA said the deal could result in price increases for advertisers, and a reduced
number of available options for search advertising. "The substantial benefits for both parties in the
U.S. and Canada will almost certainly reduce their incentive to compete in other markets as they do
today," the WFA said.
-- World Federation of Advertisers (WFA)
More advertisers seek to block Yahoo-Google pact, MarketWatch, By John Letzing, September 22, 2008
http://www.marketwatch.com/news/story/yahoo-google-pact-faces-more-advertiser/story.
aspx?guid=%7B7787F64F-9EA6-4FC9-8E80-6C0375CBBCF9%7D&dist=msr_1
"WAN believes that the competition that currently exists between Google and Yahoo is absolutely
essential to ensuring that our member titles receive competitive returns for online advertising on their
sites, and for obtaining competitive prices when they purchase paid search advertising."
He added: "In our view the proposed advertising deal between Google and Yahoo would seriously
weaken that competition, resulting in