Entrepreneur.com - Magazine Article : Sweet And Low
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2/2/01
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Friday, February 02, 2001
Home > Magazines > Business Start-Ups magazine > 08/01/2000 > Features
In This Article
• Introduction
• 1. High-Tech PR
• 2. Accessory Design
• 3. Web Site
Consultant
• 4. Internet Radio
Broadcaster
• 5. Image Consultant
• 6. Carts & Kiosks
• 7. Virtual HR
• 8. E-Zine Publisher
• 9. Parent And Kid
Tech
• 10. Personal
Concierge
Business Start-Ups
magazine
Features
• Articles
Wired World
Think Big
In Every Issue
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8. E-Zine Publisher
An e-zine publisher is like "one tiny
star in a universe," according to
Steve Outing, CEO of Content
Exchange LLC, a digital marketplace
for online publishers. Outing
contends that the stars that will
shine the brightest-and the ones
that will make money—are the
publications that cater to a niche
market.
With the 1999 launch of their e-
zine, Jade, Audrey Panichakoon, 30,
and Ellen Hwang, 30, caused the
online skies to glow a bit brighter.
Hwang, an editor, and Panichakoon,
an information architect for an
Internet company, wanted to read a
magazine targeted to Gen X Asian
American women with professional
careers, but the pickings were slim.
The partners conducted a survey
and found that others were looking
for the same thing—a publication
focusing on relationships, fashion,
beauty and personal experiences.
The first issue of Jade was e-mailed to 1,200 readers, but by the
beginning of this year, the number of readers leaped to 5,000 per
issue, some as far away as Singapore and Japan. Sales are generated
by advertising and e-commerce.
The partners say the benefits of launchi