Google Ranking Factors You Need to
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A well-optimized website leads to more traffic,
more sales, and bigger business.
SEO makes your business noticeable over the
thousands of other websites in your industry. It
consumer relationships, and reflects your
credibility. SEO makes online businesses
profitable, and it’s best to understand the
Google ranking factors that put websites on
Around 95% of users never seem to get
beyond the first page of Google results.
People make decisions based on the first few
results they see. The top spot in Google’s
search engine rankings receives the most
organic traffic. People trust Google, so
anything Google places at the top signals
that they should trust the company as well.
How to be on top, and how do you stay on top?
The truth is that search engine ranking factors
keep on changing, and keeping up with these
trends is a challenge. Another truth is, there is no
single requirement that makes SEO a success. It
combines technical factors, off-page and on-
page elements that contribute to your page’s
ranking. What you should understand is how
Google ranking factors work and how you can
strategically adapt to them.
How Do Google Ranking Factors Work?
Google crawls the contents of a website, indexes
the optimal pages, and displays them when
people search for that information.
When people look for information, they will type in
keywords relevant to the business that provides
the product or service. However, it is not all about
stuffing keywords into your content that matters.
The following are Google ranking factors that the
tech giant considers while indexing the contents
of a page based on search quality ratings:
The page’s purpose or objective
The content’s quality, expertise, authority, and
The website’s information and reputation
The creator’s information and reputation
The user’s experience such as time on page,
bounce rate, and page loading speed