Are Your Pins Performing?
Learn More About
Pinterest Analytics
and Metrics
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Online marketing has gotten a lot
easier with the rise of all the new tools
available with just a few clicks. The
launching of Pinterest Analytics
changed the game for most
marketers. With all the new tools for
businesses that use social media
platforms, Pinterest really provides a
more logical approach to digital
marketing.
Pinterest has been the choice of
many companies to promote their
products and services. Instead of
telling your potential customers
what your business is about,
Pinterest gives you the advantage of
actually showing them what you can
offer. It also allows your customers to
share any of your content that has
peaked their interest.
With its new tool, Tailwind,
Pinterest analytics can now help
you track your performance on the
platform. This is a great advantage
because you can use that
information to strategize and
execute a more effective marketing
plan, as well as measure growth in
your number of followers, pin
performance, and traffic referrals.
You can also use this tool to make sure
that you are reaching all of your social
media targets. Most importantly, you
can use Pinterest analytics to know
and understand your audience more.
Here are 5 Pinterest metrics you need
to track for better performance on the
platform:
Top Pins
Top Pins measures the top 50
highest performing pins for the last
30 days. This is measured based on
clicks, impressions, and repins. This
metric is important because it will
give you a better understanding
about the impact of each of your
pins.
Repins
This measures the number of times
your pin has been saved to one of
your audience’s boards. Repins
make your posts visible to other
users, and you will also have an idea
what kind of content the users want
and deem shareable.
Original Pins
The main goal of this metric is to
measure the number of original pins
that are created from your website.
This will happen