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How Daily Fantasy Sports Sites Continue to Grow in Popularity Credit: Bigonsports.com Fantasy sports have become popular in the recent past, with football ranked the number one fantasy sport across the globe. Internet advancement has made it possible for fans of these types of sports to experience the thrill of being able to create their imaginary teams. The imaginary teams you create consist of real players of professional sports like football/soccer and basketball. The statistical performance of your selected players determines how you will compete. While over 60 million people play fantasy sports in the US and Canada alone, many of them have little knowledge about this industry that has expanded into a billion-dollar sector over the years. The sports can be traced back to the 1960s when a few Oakland Raiders made an outline of what has become contemporary fantasy football rules. Later in the 1980s, journalists came up with the baseball Rotisserie system that is still in use today. Since then, the industry has registered some impressive growth. More fantasy sites have been created and their popularity has been on an upward trend ever since. The growth is not expected to trail any time soon since this is an industry that regularly attracts new fans. Mainstream Media and Fantasy Sports Fantasy sports were already growing in popularity even before social media platforms became popular. When the Rotisserie system was invented and broadcasted during a major baseball strike, daily fantasy sports got huge media attention. After this, fantasy exploded and the media was prepared to cover all leading fantasy sports. When the internet came around in the mid-1990s, people shifted from pen and paper fantasy sports to online games. The shift led to the increased popularity of fantasy sports since people could now access the sports at their comfort and convenience. Initially, you had to physically visit the place where a sport was being played. Thanks to the internet, betting at land-based shops became a thing of the past. Now, everything was now available online, including the ability to compete with friends online. Visit online-gambling.com for a more comprehensive daily fantasy sports guide. You’ll also discover the best DFS sites in the use. That said, a large section of this sector comes from the growth of sites offering daily fantasy sports betting opportunities. Unlike regular fantasy games where you create complete teams that will stick for the entire duration of different seasons, in daily fantasy sports, you can change players weekly. This makes this pastime even more interesting and engaging. Daily Fantasy Sports Sites For you to enjoy daily fantasy sports online, you should consider joining a legit site. The sites available for you will depend on where you are based. If you are in the United States, you can either opt for DraftKings DFL or FanDuel DFS among others. The two are quite popular in the country and they accept players from almost all states. Provided you are not located in a state where daily fantasy sports are illegal in the country, then you can rely on these two for all your betting needs. The sites offer betting opportunities for different sports. Some of them are Auto Racing (NASCAR), National Basketball Association, Women's National Basketball Association, College Football, National Hockey League, Aussie Rules Football, and National Football League. You will find that some sports are available on some sites and unavailable on others, so you need to go with the one that offers the sports you wish to play. Besides the two sites, there are other good sites with multiple daily fantasy sports. Deals Between Prominent Leagues The partnership between daily fantasy sports sites and major leagues is proof that the sites are gaining popularity. It is also an indication that the sports organizers recognize the importance of the sports to gamers and thus would love to make them more available through the sites. The first deal was in 2013 when Major League Baseball became the first sports organization to invest in DraftKings. Soon after, this fantasy sports site began advertising and endorsing deals with other sports franchises. Another notable progress was in 2015 when the National Football League allowed teams to enter into team sponsorship deals with daily fantasy sports operators. Ever since more deals have been signed and this trend is projected to continue as the sports’ popularity grows. Competitive Landscape The daily fantasy sports sector is fragmented and competitive. The sites that offer the sports are leveraging collaborative initiatives that will help them achieve a wide market share as well as increase profitability. With product innovations and technological advancements, mid-size and small companies increase their presence in the market by tapping new markets and finding new contracts. Without doing this, it would be hard for them to reach their target audience. The partnership's aim is to reach existing and new fans who wish to experience the best of popular sports both at live events and digitally. In these sites, you will also find valuable advice and updates regarding different sports. By partnering with sports organizations, the site's hope is that they will make their services widely known to more people thus making them more popular. Besides, with more sites coming up, sites need to look for ways to remain relevant in the market. Securing contracts with famous sports is a sure way to achieve this objective. The sites also hold contests as a way of making themselves known to potential customers. The contest aims at generating engagement and building a follower base on leading social media networks. Conclusion Daily fantasy sports offer fans as well as casual watchers the chance to be more actively involved in their favorite sports. They also add a different layer of competition to professional sports like baseball, football, and basketball. The sports give gamers the power to create their teams and control real players. The sports also present an opportunity for players to meet new people and interact with their friends all while enjoying different sports. Daily fantasy sports are for the modern sports fans who thrive on immediate and accelerated gratification delivered by playing and betting on the sports. The games involve multiple sports or a single one, but either way, it is a fast and fun way to enhance your sports watching and betting experience.