Keith Norris: Implementing 'Continuous Improvement' Culture
Customer satisfaction is the key for the growth of a business, yet many
enterprises are striving to implicate effective methods for the betterment of the
clients. Through technological integrations like Customer Relation Management
Systems (CRMS) software, a leader can vividly mold business processes in
order to increase credibility and productivity of the organization. Markets are
filled with various promising CRMS solution providers, but to stand apart from
the others, a leader must come up with authentic offerings to fulfill the
requirement of the clients. Acquired by such vision and compassion, CIO brings
Norris, Founder and CEO of Complete XRM Inc.
Below are the highlights of the interview between CIO Look and Keith:
Give a brief overview of your background and your role in the company.
I have a bit of a diversified background before getting into software. I graduated
college with a BS degree in Business Administration / Marketing. I have
basically been an entrepreneur my entire life. I actually started my first business
while I was in junior high school selling wooden garden ornaments that we
would cut out of wood and paint and sell from our front yards. Then in high
school, I sold belts made out of climbing rope and webbing from my locker.
After High School, I started a business selling car audio and cellular hands-free
kits to car dealerships with a mobile installation value proposition. I spent some
time producing events, concerts and representing an artist. Then I landed in real
estate. It was the real estate business where I became acquainted with the
Customer Relationship Management market (CRM). We were looking for a
product to manage our customer relationships and tasks. When we couldn't find
a product that did everything that we needed, we realized we would need to
build it ourselves. This was about 2005.
I co-founded this company in 2006 with my p