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Top 10 Founders and CEOs in Australia: Leadership, Vision and Values The CEO of a company is not just the head honcho or the big boss. The CEO is the face of the company and the one who sets its overall direction. CEOs are important because they provide visionary leadership, make tough decisions, and create an inspiring corporate culture. A strong CEO can make a big difference in whether a company succeeds or fails. One of the most important roles of a CEO is setting strategy and providing visionary leadership. The CEO sets the tone for the entire organisation and determines where it should be headed in the future. A good CEO articulates a clear vision for where the company should be going and mobilises employees to achieve it. CEOs play a big role in creating an inspiring corporate culture. A CEO sets the tone for how employees should behave and how they should treat customers. The rankings are based on a number of factors, including the CEO's leadership skills, performance, their company's financial stability, and their ability to inspire confidence in their employees. Contact Us At: https://www.topceosan dfounders.com/