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Presented by Daniel Toriola Web hosting is part of the World Wide Web to store website information. Choosing the right web hosting provider is an important step for your business. Make the right choice and you will enjoy a quality service that will be an asset to your business Click here to know more ANNOUNCEMENT: Our WebSite Builder Plans Are Now Available With Free Trial! If You Can Use MicroSoft Word, You Can Build A WebSite.. As Easy As 1-2-3! Try Us.. What Have You Got To Lose, Anyway? Click here to know more Create a Branded Website Host By Jerry Bader The Web has gradually transformed itself from a haven for socially dysfunctional misanthropes and programming savants into a grand social and business networking environment. The popularity of MySpace, Facebook, Linkedin and all their various clones serves as evidence that people want to connect to other people. The fact that the Web is a cold, remote, isolated world oddly enhances, and actually encourages the building of relationships. For those businesses that really don't know how to effectively use the Web, or those that are interested in actually using their websites for more than a digital brochure, the answer is clear: your website's most important marketing objective is to connect with a relevant audience and build a productive relationship. Just Because It's Trendy, Doesn't Make It Productive I recognize the marketing trend 'du jour' is visitor generated content, but to my way of thinking this is audience participation gone mad, and it serves little long-term business purpose. Audience generated content may attract prurient interest and publicity which is fine as far as it goes, but does it really establish a beneficial business relationship? Call me a control freak, but does anyone in business really have time to deal with a slew of user generated nonsense from crazies with some axe to grind, or even well-intentioned material that doesn't serve your purpose or enhance your image. The user-generated participation you should be looking for is email and phone inquiries from qualified potential customers looking to benefit from your products and services. There are those who trumpet customer-democratization, but there is a difference between understanding your audience's needs and responding to the whims and whining of a vocal few. As the owner or manager of a business, you are supposed to know what you're doing and why potential clients should care, if you don't, you probably have no business being in business. Just remind yourself what faulty customer feedback and participation did for Ford and Coca Cola; it brought you the Edsel and New Coke. You have a conundrum. How can you use this incredible business connection tool and networking opportunity on your website in a way that actually benefits your business? Create A Successful Ebusiness Website. Discover how you can start a business online and create a website that draws your target group. Page 1 Presented by Daniel Toriola Connecting With A Web-Host In a Web-based business environment it is easy to fall into the trap of thinking all problems and their solutions are technology-based when in fact almost every critical business decision is a people-problem and requires a people solution. Website marketing is not about analytics, algorithms, or any other technical analysis or solution, it's about connecting to an audience in some memorable manner with a relevant message that resonates with that audience's real or imagined needs and desires. If you want to sell more stuff, you are going to have to do it with people, which is why you need to have a website host who can engage, inform, and persuade your Web-audience to connect with you - that's how you build an effective and profitable online relationship. How A Web-Host Builds Client Relationships When we talk about a real person we are not talking about you or one of your employees fronting your Web-video presentations. Reality is a funny thing, it only really exists in your mind; reality is perception and your perception of yourself is rarely the same as those that come in contact with you. You need a professional spokesperson, actor, or announcer who knows how to deliver your message using all the verbal and non-verbal techniques that turn words into meaning and presentation into memorable experience. There are reasons why actors look better, sound more impressive, and act more effectively than the rest of us: they are trained in the art of persuasion and perception. The right professional actor hosting your Web-video presentation… 1. Makes an instant connection with your audience and holds their attention. Perhaps you're the exception, but most websites loose large percentages of their traffic in very short order. Half the battle in converting traffic to clients is getting visitors to stay on your site long enough to get your core, marketing message. Nothing grabs their attention more than someone who starts talking to them as soon as they enter your site. 2. Establishes an immediate image based on verbal and non-verbal actions, appearance, environment, style, and ambient enhancements. So many websites are not just boring, they're deadly boring; instantly forgettable text-based platitudes that say nothing and mean nothing. If you pick the right Web-host and give him or her the right words to say, you have a much better chance of being remembered than thousands of words of SEO-friendly text nobody will read. 3. Delivers your core message quickly and with memorable impact. Even if your visitors leave without any further information you have at least accomplished your major goal of delivering your core, marketing message and establishing your brand image and identity. 4. Begins the process of negotiating a relationship with your audience. Steven Pinker, Harvard Professor and leading cognitive language specialist explains how all language is a negotiation of relationships. The simple request to 'pass the potatoes' is a negotiation contingent on the way it is Host The Perfect Baby Shower Everything you need to host the most 'talked about' baby shower ever. The package includes games, invites, and lots more. Page 2 Presented by Daniel Toriola delivered. A professional actor delivering a well-crafted script excites, persuades, and motivates action, the first step in creating a lasting business relationship. 5. Entertains while educating for it is the entertaining aspect of a presentation that makes it memorable. Information no matter how interesting, important or relevant dissipates in time without some memorable context to hang it on. 6. Focuses attention by bringing words to life through presentation performance, using verbal and non-verbal cues, as well as visual and auditory enhancements. 7. Inspires, cajoles, illustrates, explains, convinces, excites, promotes and befriends. Your website is about generating action on the part of your audience. You need to get them to email, write, phone, or contact you, so you can close the deal, and nothing motivates action better than a real human being. 8. Qualifies your audience by quickly establishing what you do and why they should care. Every website gets visitors that aren't potential clients. By explaining exactly what you do and for what kind of clients, you save yourself a lot of time quoting inquirers that aren't real leads. 9. Expresses style and substance, attitude and opinion, image and information, personality and persuasion, experience and memorability, stimulation and desire, all calculated to establish a beneficial business relationship. And In The End In the final analysis business is all about relationships and perception. Branding, positioning, advertising, and marketing 'et al' are about the creation of these relationships through the artful and creative presentation and manipulation of perception. And the best Web-tool you have to accomplish that objective is a Web-video host. Seeing Is Believing: The Case of Cache Closed For an example of exactly how powerful, informative and memorable a Web-host can be, visit http://www.CacheClosed.com. Not everyone needs or wants a character as extreme as this example, but my guess is, whether you love him or hate him, you will remember him. And that is what Web-marketing is all about. Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, http://www.sonicpersonality.com, and http://www.CacheClosed.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246. How To Quickly & Simply Create A Website Step by step, anyone, regardless of experience, can create great websites. Page 3 Presented by Daniel Toriola Branded Candles – A 'Scentsational' Promotional Item By Miles Lovegrove Something that a lot of people enjoy is scented candles. They are relaxing, they help to hide nasty smells, and they are romantic. Companies know how much people enjoy candles, so they know that putting the company's name on branded candles is a good way to let people know about their company. There are a few different reasons why companies know that branded candles are something good to put their name and logo on. Price One of the things that companies notice about branded candles is their low price. Companies want a good promotional item, but they also want something that they are going to be able to buy a lot of and not have to worry about going broke. That is one reason why they like branded candles. Popularity Companies know that people like branded candles and that they are going to enjoy the branded candles that they are going to be given. Popularity of promotional item is something that is important to a company, because the more popular that a promotional item is the more it will be that a person is going to use it. Incorporation The last reason is that branded candles are easy to incorporate into an advertising campaign. There are a lot of different catch phrases that a company can use that involves light that they can put on branded candles. There are a few ways that a company can promote their business with branded candles. Trade Shows One of the first way that a company can promote a business with branded candles is to hand them out at trade shows. They are something that a lot of companies aren't going to think about, so giving out branded candles will make a company stand out from the others. Fund Raisers Another way to promote their business with branded candles is to offer them to organizations that are looking to raise funds for a good cause. The organization is going to get the money that they are trying to get and the company is going to get the word out about the products and services that they offer. Employees and Clients Another great way that a company can use branded candles to promote their business is to give them Get An *autopilot* Income Website Turn on an *autopilot* website to create an income while not being there. Page 4 Presented by Daniel Toriola out to employees and clients. People enjoy using candles to make their home smell better and to create a romantic atmosphere. They can be a nice way to welcome a new employee or client to the company. Branded candles are a promotional item that everyone can enjoy, whether they are customers, clients, or employees. They can be used as an item for a fund raiser, they can be given out as a promotional item for trade shows, and they can be given to new employees and clients to welcome them to the company. Companies like them because they are inexpensive and they are popular, so they know that people are going to use the branded candles and see their company's name and logo on them. Branded candles are something that speaks for themselves and for the company. Miles Lovegrove is director of Fluid Branding (http://www.fluidbranding.com), the UK's largest supplier of branded candles and Promotional Products. For Eco Friendly promotional products, including Recycled, Organic and Sustainable items visit Eco Incentives at http://www.ecoincentives.com Website Conversion Secrets Learn the 40 most common pitfalls entrepreneurs fall into when trying to create a money-making site. Page 5 Presented by Daniel Toriola Related eBooks: Branded Candles – A 'Scentsational' Promotional Item Take a Memo – Using Branded Post it Notes is a Good Idea Mistakes Companies Make When Using Branded Sunglasses Get Ahead in Advertising With Branded Hats Avoid Getting Ripped Off By A Hosting Company... 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