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Gulf Cooperation Council (GCC)1 citizens and residents value L&E and believe it increases their happiness and improves their lifestyle. of GCC households’ income, 6.2% compared to around in the UK. 4.2% 69% 50% 39% 37% 25% Increase happiness Strengthen family ties Strengthen social circle Increase culture Increase national pride Normalized supply of L&E offerings across the GCC (per capita, 2018) UAE Saudi Arabia Qatar Bahrain Kuwait Oman Saudi Vision 2030 targets More cultural More funVisual arts Theme parks Neighborhood recreation Sports Live entertainment 1 GCC countries are Bahrain, Kuwait, Qatar, Oman, Saudi Arabia, and the United Arab Emirates. of respondents want their country to primarily be a destination of entertainment and culture. >25% Perceived benefits of L&E (in % of respondents, 2018) Most countries are doubling their focus on culture and arts offerings as opposed to casual entertainment and parks Most GCC governments are taking action and are investing heavily in developing the L&E sector It’s showtime! LEISURE AND ENTERTAINMENT IN THE GCC This means higher spending on L&E among GCC households in 2018 Average engagement of GCC respondents in L&E (2018) GCC consumers prefer fun activities as compared to more-cultural offerings. How can GCC countries get the most from their L&E investments? Given the supply of L&E offerings and demand from citizens and residents, there are three opportunities for GCC governments. Potential increase in L&E spending (US$ billions, 2019) 3.4 0.8 1.6 0.3 Bahrain 0.3 Qatar 0.2 Oman 0.2 Kuwait UAE GCC Saudi Arabia Current Visual arts Theme parks AVERAGE LEVELS Neighborhood recreation Sports Live entertainment More cultural More funLow High Expected Decrease Increase The result could be US$3.4 billion additional L&E spending in the GCC annually Increase sensibility of citizens to arts and culture Focus on neighborhood based offerings Invest more in theme parks in Saudi Arabia only by making offerings more accessible, attractive, modern, and engaging by prioritizing family entertainment centers as they are highly profitable and outdoor urban parks as its market is large enough to sustain the large and complex investment that is requires © 2019 PwC. All rights reserved. www.pwc.com/structure
