With digital services rapidly changing every aspect of business, how do you measure the progress your organisation is making with its digital transformation? To that end, Microsoft has conducted the largest study of business and IT leaders to date around this subject. The report provides you with a digital transformation benchmark to help identify some of the obstacles ahead and provide you with recommendations for ensuring digital transformation success.
The Age of Innocence, Inertia or Innovation?
We have arrived at a significant moment in time – the dawn of the fourth industrial revolution.
This new era builds on the landmark breakthroughs of the technological age that began in the
middle of the 20th century – mass scale computing, unprecedented processing power, computer
storage, the rise of the internet, etc. – by blurring the lines between physical, digital, and
biological frontiers. It will fundamentally alter the way we live, work and relate to each other.
Capitalising on this phenomenon is the key to innovation and growth. From the rise of AI,
machine learning, chatbots and the Internet of Things, to the mountains of data, mixed reality
and the next frontiers, the challenge for businesses will be to harness the disruptive force of
technology to shape their own destiny. Naturally, this comes while navigating the expectations
of a changing workforce, addressing evolving cybersecurity threats, and managing a host of
In response, companies are embarking on digital transformation journeys that are creating
huge opportunities. But digital transformation is not simply about technology. This transition
to the fourth industrial age is shaping entire business strategies. Indeed, this study reports that
nearly half of all UK leaders believe that their business models will cease to exist within the next
five years. The threat of disruptors entering new markets and reshaping entire industries is also
very real with more than half of all organisations expecting disruption to impact their industries
within the next two years. These are core business challenges requiring urgent attention.
So, disruption is very real and heading straight for us. How will businesses and other
organisations react? They will need to fully grasp the concept of digital transformation and its
potential to more effectively engage customers, empower employees, optimise operations and
transform products and services. This repor