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www.blulogix.com
HOW TO CREATE A MONETIZATION
FRAMEWORK FOR YOUR BUSINESS
Success in the digital economy requires that organizations move beyond traditional ways of doing business while
accelerating market-facing responsiveness. Increasing competition and shifting market dynamics complicate
revenue predictability. Developing a Monetization Mindset™ empowers businesses to translate organizational
expertise into products and services that respond to market demand and drive profitable revenue growth.
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www.blulogix.com
WHY DOES MONETIZATION MATTER?
There’s little dispute that digital transformation has affected nearly
every aspect of B2B commercial activity. Success in the digital
economy requires that organizations move beyond traditional ways
of doing business while accelerating market-facing responsiveness
across all functional areas. Increased competitive pressures and
shifting market dynamics complicate revenue predictability. There-
fore, the ultimate measure of effectiveness will be how efficiently
and accurately organizational expertise is translated into products
and services that generate market demand and drive profitable rev-
enue growth. In other words, organizations in the digital economy
have no choice but to become monetization-focused.
In real terms this means businesses must hone or develop skills
related to:
–
Identifying what customer’s value and align-
ing new offerings to meet these demands
–
Expanding organizational awareness of monetization activi-
ties beyond the finance, accounting, and billing departments
–
Creating an organizational “monetization mindset.”
–
Articulating and implementing new busi-
ness practices that cross operating areas
–
Leveraging the economics of the digital market-
place to create new product and service offerings
–
Optimizing sales and customer engagement strategies
to capture recurring revenue opportunities throughout
the customer lifecycle versus “milestone” billing events
–
Evaluating existing business processes, resour