Trying to understand your web visitors and their behaviors can be a bit confusing. Each one brings their own set of data that needs to be saved, measured, analyzed, and reported. If you do not know how to do these, your business can be in serious trouble.
Luckily, web analysis can be made easy with web analytics tools. Learn some of them in this article and why they should not be taken for granted. https://advdms.com/blog/web-analytics-tools-you-cannot-afford-to-overlook
Web Analytics Tools You
Cannot Afford to Overlook
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
Listen closely and you will realize
that the word “analytics” has become
a major buzzword for digital
marketing. In a nutshell, analytics
refers to the work that involves
identifying relevant data patterns.
What is web analytics? For relevant
purposes, analytics applies to
Without a proper way to measure
and assess your website properties,
anything applied to marketing
becomes a guessing game, and who
can afford to guess in today’s
Understanding web analysis and
the tools used for it also allows
website owners to better adopt an
overall marketing strategy. When
you apply analytics early on, you
can eliminate or reduce hardships
and increase your level of insight.
How to Use Web Analytics Tools
to Improve Your Marketing
1. Your website should be a gathering
hub where visitors come to learn
more about your products and
services. Ultimately, you want those
visitors to make a purchase. One of
the first metrics to consider is the
total number of visits.
2. You then look at the percentage
of visitors compared to how many
are new. New visitors mean your
site attracts new prospects. Does
your website offer enough value
for people to return?
3. One of the most popular web
analytics tools is Google Analytics.
By default, it organizes traffic into
eight distinct channels. These
channels include organic search,
direct, email, referral, paid search,
social, display, and a category of
other advertising elements. Each
metric channel displays a certain
behavior pattern that you can
become familiar with.
4.You can also check the bounce
rate of visitors using web analytics
tools. How many people left your
site after reviewing only one page?
You want this number to be low. Of
course, there are several things that
can contribute to high bounce rates.
Poor content could be one reason.
Usability and poor presentation
could be additional causes.