Web Analytics Tools You Cannot Afford to Overlook

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https://advdms.com/blog/web-analytics-tools-you-cannot-afford-to-overlook
Web Analytics Tools You
Cannot Afford to Overlook
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Listen closely and you will realize
that the word “analytics” has become
a major buzzword for digital
marketing. In a nutshell, analytics
refers to the work that involves
identifying relevant data patterns.
What is web analytics? For relevant
purposes, analytics applies to
website traffic. 
Without a proper way to measure
and assess your website properties,
anything applied to marketing
becomes a guessing game, and who
can afford to guess in today’s
competitive environment?
Understanding web analysis and
the tools used for it also allows
website owners to better adopt an
overall marketing strategy. When
you apply analytics early on, you
can eliminate or reduce hardships
and increase your level of insight.
How to Use Web Analytics Tools
to Improve Your Marketing
Campaigns
1. Your website should be a gathering
hub where visitors come to learn
more about your products and
services. Ultimately, you want those
visitors to make a purchase. One of
the first metrics to consider is the
total number of visits.
2. You then look at the percentage
of visitors compared to how many
are new. New visitors mean your
site attracts new prospects. Does
your website offer enough value
for people to return?
3. One of the most popular web
analytics tools is Google Analytics.
By default, it organizes traffic into
eight distinct channels. These
channels include organic search,
direct, email, referral, paid search,
social, display, and a category of
other advertising elements. Each
metric channel displays a certain
behavior pattern that you can
become familiar with.
4.You can also check the bounce
rate of visitors using web analytics
tools. How many people left your
site after reviewing only one page?
You want this number to be low. Of
course, there are several things that
can contribute to high bounce rates.
Poor content could be one reason. 
Usability and poor presentation
could be additional causes. Also,
keep in mind that it does not
necessarily mean that something is
wrong when visitors only visit a
single page.  If they get the
information they need, there may
not be a reason to visit a second page.
5. Conversion success does not always
mean that someone will buy a
product or service. The end game of
SEO is to increase revenue. Every
website will have a different sales
funnel. There are numerous steps in
the engagement cycle that deserve
attention and analysis. A conversion
goal can be an email subscription,
someone submitting a contact form,
downloads, or a live-chat
engagement.
6. With web analysis, you can also
measure engagement and determine
website visitor behavior. The overall
engagement will take into
consideration the number of pages
visited and the time spent on each
one. Valuable content is one sure
thing that can improve the length of
time visitors remain on a page.
Choosing the Right Web Analytics
Tools or Software
We think there are a number of
questions that you can ask yourself
before choosing an analytics software
solution. You must have a solid idea of
what you want your analytics to
address. Ask yourself why you need a
particular tool. What are the actions
that your data will drive? How might
you use it to impact your activities and
decisions? These are big questions and
they represent a challenge for many.
Your web analytics tools can take a
closer look at landing pages. High
ranking landing pages rank for a
reason. Closely examine the
keywords, meta data, page
structure, and content. You can also
customize and create landing pages
for specific marketing campaigns.
Quite often, exit pages are
overlooked in the overall grand
scheme of things. The exit page is
the very last page that users visit
before surfing elsewhere or
closing the tab. Pages with high
exit percentages deserve their
own analysis. Several prominent
analytics programs include the
following:
Google Analytics – Google’s
Analytics serves as the
benchmark for all the analytics
programs. It offers a ton of
metrics reporting and is great
for A/B testing. It is free.
Adobe Digital Marketing Suite
– It has a drag-and-drop
dashboard with embedded
reports and a host of options
marketers can customize. Users
can also use it for A/B testing.
IBM Coremetrics Web
Analytics – This is a part of
IBM’s Enterprise Marketing
Management Group. It offers
insights on industry leaders
and data that marketers can
leverage.
Paying attention to all the variables
that define SEO can be completely
challenging for companies who
must remain focused on running
their business. As one of the best
digital companies on the market,
our SEO team has the talent, skills,
and experience to deploy a complete
array of SEO programming that
addresses every facet of today’s
digital marketing practices. We
know exactly which web analytics
tools to use!
info@advdms.com
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