While businesses are looking to decrease their spending and reduce their expenses across the board, digital marketing is an area where cutting corners will not serve them. Maintaining their marketing activities will give them greater chances of bouncing back after the pandemic. Included in these marketing activities should be better web page optimization through effective SEO tips. https://advdms.com/blog/6-seo-tips-for-improving-your-website-during-the-pandemic/
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Advanced Digital Media
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6 SEO Tips for Improving
Your Website During the
Pandemic
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
The COVID-19 pandemic has led to
many businesses trying to reduce
their expenses and cut back on
spending. Such an approach is both
natural and practical. However, it is
important to avoid over zealously
cost-cutting to the point that it harms
rather than helps.
One such aspect that most companies
should not cut too much from is
marketing, especially online. With
movement restrictions for people
across all parts of the globe, people
have resorted to the internet and
online services for their everyday
needs. This highlights the
importance of keeping a robust
online infrastructure for most
companies.
Businesses should continue to find
ways on how to improve a website
during the pandemic. Companies
that do not give up their marketing
activities, especially those online,
have higher chances of surviving
and bouncing back after the danger
has passed. We have compiled some
SEO tips that can help you.
Website Optimization Best
Practices During COVID-19
Do Some Spring Cleaning, the SEO
Way
Enhance your website during the
pandemic by going through all your
content. Just as you would at home,
you should remove everything that is
no longer needed. This way, your
website isn’t cluttered or outdated.
You would not only free up space on
your website but also direct your
consumers to the newer and more
relevant content that you have.
Target Coronavirus-Related
Keywords
Arguably the greatest trends in
the market today are all connected
to COVID-19, as this has impacted
the lives of everyone. Most of
what people search online has
some connection to this.
For example, people want to know
what they can do while sheltering
in place. Alternately, they may also
search for what food options are
available near them. As such, you
have to create content that relates
to what your businesses are doing
during the pandemic.
Improve Loading Time
Customers will not wait long for
your site to load. After a few
seconds, they would rather go on
and search for other options. With
customers resorting to the internet
for their wants and needs, now is a
good time to enhance your website
by improving your loading time.
Check how fast your site loads and
try to diagnose and solve possible
problems, which could include
large files and images. While SEO
tips like this sound simple and
easy to ignore, they could be the
only thing standing between you
and securing a potential customer.
Improve Mobile Responsiveness
Another good web page optimization
method is to make your website as
responsive as it can be to every type
of device. Buyers are using desktops
and laptops less when shopping their
everyday needs like food and
clothing. This is because it takes time
and effort to load up these devices
when they can easily use their
mobile phones, which are often
already in their hands.
Optimize Google My Business
People are usually confined to their
specific cities and municipalities
because countries are trying to lessen
the spread of COVID-19 by limiting
travel. As such, optimizing Google My
Business is a good way to practice
location targeting to get customers
that are close to you. For customers
who are not able to go directly to you,
GMB also lists your contact number so
that these people can reach out to you.
Continuously Improve Your
Website Based on Data and
Customer Feedback
The secret to any marketing strategy
is continuous development and
improvement. Aside from gathering
analytical data from your website,
such as the number of visitors you
get and what content has brought
more traffic, it may be good to get
feedback directly from your target
market and your customers.
In a time when most people are
anxious, they are looking for
companies that understand their
needs. As such, you should tailor your
website to address them based on data
and feedback. Dealing with the
pandemic is hard for most businesses,
especially financially. However, now
more than ever, it is very important
to come up with good marketing
plans to help your businesses survive
and bounce back from the pandemic.
Apart from giving SEO tips,
Advanced Digital Media Services
offers a wide range of digital
marketing services aimed at
continuously improving your
strategies to gain more traffic
and customers.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/
Your Website During the
Pandemic
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
https://advdms.com
The COVID-19 pandemic has led to
many businesses trying to reduce
their expenses and cut back on
spending. Such an approach is both
natural and practical. However, it is
important to avoid over zealously
cost-cutting to the point that it harms
rather than helps.
One such aspect that most companies
should not cut too much from is
marketing, especially online. With
movement restrictions for people
across all parts of the globe, people
have resorted to the internet and
online services for their everyday
needs. This highlights the
importance of keeping a robust
online infrastructure for most
companies.
Businesses should continue to find
ways on how to improve a website
during the pandemic. Companies
that do not give up their marketing
activities, especially those online,
have higher chances of surviving
and bouncing back after the danger
has passed. We have compiled some
SEO tips that can help you.
Website Optimization Best
Practices During COVID-19
Do Some Spring Cleaning, the SEO
Way
Enhance your website during the
pandemic by going through all your
content. Just as you would at home,
you should remove everything that is
no longer needed. This way, your
website isn’t cluttered or outdated.
You would not only free up space on
your website but also direct your
consumers to the newer and more
relevant content that you have.
Target Coronavirus-Related
Keywords
Arguably the greatest trends in
the market today are all connected
to COVID-19, as this has impacted
the lives of everyone. Most of
what people search online has
some connection to this.
For example, people want to know
what they can do while sheltering
in place. Alternately, they may also
search for what food options are
available near them. As such, you
have to create content that relates
to what your businesses are doing
during the pandemic.
Improve Loading Time
Customers will not wait long for
your site to load. After a few
seconds, they would rather go on
and search for other options. With
customers resorting to the internet
for their wants and needs, now is a
good time to enhance your website
by improving your loading time.
Check how fast your site loads and
try to diagnose and solve possible
problems, which could include
large files and images. While SEO
tips like this sound simple and
easy to ignore, they could be the
only thing standing between you
and securing a potential customer.
Improve Mobile Responsiveness
Another good web page optimization
method is to make your website as
responsive as it can be to every type
of device. Buyers are using desktops
and laptops less when shopping their
everyday needs like food and
clothing. This is because it takes time
and effort to load up these devices
when they can easily use their
mobile phones, which are often
already in their hands.
Optimize Google My Business
People are usually confined to their
specific cities and municipalities
because countries are trying to lessen
the spread of COVID-19 by limiting
travel. As such, optimizing Google My
Business is a good way to practice
location targeting to get customers
that are close to you. For customers
who are not able to go directly to you,
GMB also lists your contact number so
that these people can reach out to you.
Continuously Improve Your
Website Based on Data and
Customer Feedback
The secret to any marketing strategy
is continuous development and
improvement. Aside from gathering
analytical data from your website,
such as the number of visitors you
get and what content has brought
more traffic, it may be good to get
feedback directly from your target
market and your customers.
In a time when most people are
anxious, they are looking for
companies that understand their
needs. As such, you should tailor your
website to address them based on data
and feedback. Dealing with the
pandemic is hard for most businesses,
especially financially. However, now
more than ever, it is very important
to come up with good marketing
plans to help your businesses survive
and bounce back from the pandemic.
Apart from giving SEO tips,
Advanced Digital Media Services
offers a wide range of digital
marketing services aimed at
continuously improving your
strategies to gain more traffic
and customers.
info@advdms.com
EMAIL ADDRESS
(877) 237-6969
PHONE NUMBER
https://advdms.com/blog
CLICK BELOW TO VISIT OUR BLOG:
Contact
Details
https://www.facebook.com/AdvancedDigitalMediaServices/
FOLLOW US ON:
https://www.linkedin.com/company/advanceddigitalmedia/
https://twitter.com/advdms_com
https://www.instagram.com/advanceddigitalmediaservices/