Keyword research is an integral part of a solid SEO campaign. It's one of the first steps in establishing a solid presence in the vast digital world.For that reason, the utilization of the best keyword research tools should be among a business's top priorities.
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7 Best Keyword Research Tools in
2021
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Keyword research is one of the first steps to
creating a solid SEO campaign.
As the experts say, keywords are the bread
and butter of digital marketing, so it should be
a top priority. Whether you’re new or not to the
digital world, it’s crucial to equip yourself with
the best keyword research tools. These tools
can help you determine the accurate search
queries of your target audience, which are the
keywords you have to insert into your content.
By utilizing
the
right
keywords,
you’re
effortlessly driving your target audience to your
site. As a result, the organic traffic and
conversion rates will increase over time. If
you’re wondering about what keyword research
tools to use, here’s a list of the best ones used
by many SEO experts.
1. SEMRush
SEMRush is one of the SEO keyword research tools
used by the top marketers and experts around
the globe. It is a complete SEO tool that you can
use for keyword research and improving your
rankings on search engine result pages.
It has a “Keyword Overview” feature that allows
you to see everything you need to know about a
particular keyword. Some of the valuable data it
shows are the monthly search volume and the
trend — whether the keyword is getting more or
less popular.
If you scroll down, the “Keyword Overview” feature
also displays a handful of similar keywords along
with organic search results, which allows you to
see where your competitors rank. You also have
the option to see which Google Ads utilize the
keyword you typed in pay-per-click advertising.
SEMRush also has a feature called “Domain
Overview,” wherein you can type
in your
competitor’s website.
It will display relevant
information,
including keyword data, organic
search terms, and organic traffic metrics. You can
then use these data to formulate a strategic plan
to outrank your competitors on search results.
2. Ahrefs
Ahrefs is another keyword research tool used by
many top marketers, mainly b