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Presented by Daniel Toriola Signage comes in various varieties, and commercial signs are there to identify or attract business for the store, building or vehicle displaying the sign. Signage, as most graphic design, is a form of communication. Click here to know more Our Web Hosting Plans Start From Only 41 cents / month. Our Web Hosting Plans Start From Only 41 cents / month. Sorry, We're Only Repeating To Inform That This Isn't A Typo :) Do Check Us Out! Click here to know more Digital Signage Networks and Higher Learning By Bruce Orr Why are digital signage networks popping up on campuses across North America? Because they are one of the few media still being heeded by people 18 to 24 years of age. While digital signage networks are novel enough to generate “oohs” and “aahs” among audiences of all ages, it is the university and college-aged crowd that is the most responsive. Conversant with technology from a very young age, they are highly receptive to messaging delivered via digital signs. And with the potential for interactivity, digital signage networks of the future hold even more promise as the ideal medium to engage students. Why Digital Signs Have Such Strong Appeal Retailers have discovered the value of digital signage networks for directing very specific advertising to a narrowly defined target audience. Hence the term “narrowcasting” which refers to messaging that reaches a particular audience in a particular place, as opposed to broadcasting which reaches a broad, widely-dispersed audience through traditional media like radio and TV. Other sectors have begun using digital signage for more than advertising. Airports use it to provide information to passengers, banks use it to occupy waiting customers and hotels and conference centers use it to help visitors find their way. All of these uses have met with positive response from their audiences. But the response at campuses has been even greater. As a recent guide from Digital Signage Today points out, digital signage networks are the “perfect marriage of ideal audience and ideal technology”. Today’s students welcome new technology and are keen to be the first adapters of new gadgets and gizmos. Knowing this, many university administrators have turned to digital signage networks to communicate with this iPod-wearing, Facebook-using, cellphone-and-Blackberry-addicted generation. On-Campus Uses of Digital Signage Networks How are digital signs being used in colleges and universities (and even some high schools)? Administrators use the signs to post important announcements and emergency information. Various departments use digital signs in their buildings to communicate messaging relevant to their students. Student councils, sports teams and clubs post information about upcoming events. Digital Photography Success How to improve your digital photos from average to professional standard even if you've never used a digital camera before. Page 1 Presented by Daniel Toriola Digital signs have become virtual bulletin boards, placed at strategic locations -like libraries, student centers, bookstores and cafeterias - where they can reach the most students. Using RSS feeds, schools can provide up-to-the-minute, current and relevant information to their students much more quickly and efficiently than they could with the corkboards and paper messages of old. Some universities sell advertising space on their digital signs to generate revenue. Knowing their media-savvy audience, most incorporate marketing and promotional material in small doses and are sure to display it alongside informational messaging so students do not come to view the signs as just another advertising platform. The Future What’s next for on-campus digital signage networks? Interactivity using wireless technologies like Bluetooth or SMS. In its guide on education and digital signage, Digital Signage Today discusses East Carolina University which is set to allow students to vote or respond to polls posted on digital signs using their cell phones. This is just one application of interactivity, but the potential for more is there. Is this function useful? Maybe. Necessary? Probably not. Cool? Definitely. And it is this last trait that will keep students interested and engaged in digital signage networks while they are on campus and after they leave to join the workforce. For more information on digital signage contact a narrowcasting expert at http://www.ek3.com/digital-merchandising-products/digital-signage.htm Digital Order Guard Protect Your Digital Products and Profits. Page 2 Presented by Daniel Toriola Digital Retail Signage – Color it Green By Bruce Orr A lot has been written about the “cool” factor of digital retail signage. With their use of static images, video and animation, the eye-catching effects of digital signs have been proven time and again in a wide range of marketing studies. The many possible uses of digital retail signage are also well documented. From advertising to wayfinding to entertaining, retailers have found countless ways to use this highly effective communication tool. What is not so well known is the “green” factor of digital retail signage. If you have ever considered a digital signage network for your store or shopping center, you may want to learn about the environmental benefits of digital signs. You can use this knowledge to help sell the idea of digital signs to any skeptics in your organization and to promote your new signage system to the general public. It’s Easy Being Green It’s no secret that the environment is top of mind for most people these days. Environmental concerns have had an impact everywhere, including shopping decisions. Positioning your business as “green” can have a significant impact on your brand. So, how can digital retail signage help you go green? • For starters, there is the drastic reduction in your use of ink and paper. The environmental impact of wasting paper has long been a focal point for many businesses. The waste created by used ink cartridges is alarming. A recent study stated that 350 million ink cartridges are thrown into North American landfills every year. And it is not just the volume that is of concern. The plastic in those cartridges can take hundreds of years to break down. With digital retail signage, you print a lot less, saving forests and reducing waste in landfills. • While digital signage will save thousands of trees, you might be wondering about the energy it uses. Because they are run from computer networks and use large electronic displays, these signs do require energy. But the industry has stepped up to help reduce the environmental impact of digital signage. More efficient backlighting systems (using encapsulated phosphors) produce light with less heat. New LCD screens use far less energy than their older counterparts. Many digital signage components are energy efficient. For example, solid state media players have no moving parts to generate heat, which means no ventilation is required. Some digital signage installations even use solar power. Carbon offsets are another possibility for users of digital signs. • According to a May, 2008 post in Digital Signage News, the components used in digital retail signage are far less hazardous than most technology, and the industry needs to do more to promote that fact. And what of the lead and cadmium in the computers used in digital signage networks? Manufacturers, notably Apple, have started to develop computers and monitors that either reduce or eliminate these substances, bringing “green” computing closer to reality. As the digital retail signage industry works to improve its carbon footprint, your business will benefit. Magic Learning Systems Accelerated learning software for k-12, homeschool, and college students. Page 3 Presented by Daniel Toriola You will be able to promote your use of green technology, use resources more efficiently and save money in printing, paper and energy costs. For more information on digital signage, contact a narrowcasting expert at http://www.ek3.com/digital-merchandising-products/digital-signage.htm Stock Photography: Going Digital How you can sell your digital stock images online today. Page 4 Presented by Daniel Toriola Related eBooks: Digital Retail Signage – Color it Green Avoid Digital Signage Without Purpose How Your Business Can Save Time And Money With High Tech Digital Signage Digital Signage Basics Digital Signage: The Technology Get more Free PDF eBooks at FreePDFeBooks.com Related Products: Take Control of Alcohol Home Vegetable Garden Palmistry Dream Psychology How to play a Guitar Malamaal.com: A genuine resource center for Quality Ebooks and Softwares This PDF eBook is for free Distribution only, it cannot be SOLD The Ultimate Big Screen Tv System Create Your Own Big Screen Television Experience. Click here to know more Powered By FreePDFeBooks.com ReBrand this PDF eBook with your Name / URL / ClickBank Affiliate ID for Free Learning Spanish Like Crazy Warning: Do Not Waste Time or Money Learning Spanish No One Speaks. Learn Real Latin American Spanish. Instant Download $97. Page 5
