How To Build A Mobile-Friendly Website

Designing a mobile-friendly website puts your business in a position to gain a more prominent online presence. It has become crucial in generating traffic and sales. When users zoom in and out of a website and links are not working correctly, potential leads will lose interest and leave your website.

Learn how to make a website mobile-friendly to grow your business and expand your network.

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Advanced Digital Media

We live in an ever-changing digital world. At ADMS, we combine and apply latest software and cutting-edge practices, giving our clients verifiable results in website design, search engine optimization, and search engine marketing. We also provide logo design creation, website hosting and maintenance, and myriad other services.

Mobile Website user Mobile Friendly Website Mobile phone Google

https://advdms.com/blog/how-to-build-a-mobile-friendly-website/

About ADMS

Advanced Digital Media

Mobile Website user Mobile Friendly Website Mobile phone Google

How To Build A Mobile-Friendly
Website
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The ever-increasing usage of mobile
phones paves the way for an increase in
mobile traffic. Based on global mobile
traffic statistics of February 2021 for market
share, mobile is taking the lead of 55%, 42%
for desktops, and the remaining for tablets.
While many primarily consider website
design compatible with desktops, this trend
shows that businesses should pay attention
to technical aspects in giving different user
experiences, whether they are using a
desktop, a tablet, or a mobile.
Getting your business a mobile-friendly
website is now a must. Here are a few tips
on how to make a desktop-only-website
mobile-friendly:
1. Check The Status Of Your Current
Website
Will it pass Google’s mobile-friendly test?
Where does your website stand in mobile
optimization?
Check how you are doing by going over
Google Analytics. Choose Audience, Mobile
and then, Overview / Devices. You will then
see different devices and details that
include duration of visit, bounce rate, and
conversion rate.
While you have the details, check the
friendliness of your website 
through
Google’s test. Here, you will see whether
you pass or fail. If you pass, your website is
doing well. If you fail, go over the next
steps.
2. Get A Solution
Choosing the best solution should also be
based on the needs of your business.
Though Google recommends a responsive
web design, you may have other options
such as dynamic serving, a separate
website for mobiles, or a mobile app.
If that doesn't convince you that ranking
on the first page of Google searches
attracts customers, the same compilation
shows that only 0.78% of Google searchers
click on results from the second page.
When you know how to increase SEO
ranking, you are setting up your business
to be at the right place and at the right
time, all the time. It is the first step to
driving traffic to your website and getting
ahead of the competition. 
Responsive Web Design: 
Google
recommends this because this solution
works for all devices. You will use the
same URL while the layout responds to
the device the user is using. The height,
width, resolution, and other aspects
adjust on their own. You only get to
maintain a single content, thus making
it more accessible in the long run.
However, you might need to redesign
the structure beforehand.
Dynamic Serving: Unlike 
the single
content 
for 
responsive web design,
dynamic serving has created specific
content for a specific device. It uses
another HTML and CSS, and it all depends
on the device used. For instance, you get
to choose not to show heavy-weight
content on mobile devices.
Separate Website: 
This 
solution
redirects the user to a mobile-specific
URL. Getting a 
separate website
specifically designed for mobile phones
enables 
flexibility on the side of
business owners. You get to choose or
emphasize details that mobile users
need – such as location, contact
numbers, operating hours, etc.
Mobile App: This refers to a separate
application for mobile users. It performs
a lot better than mobile websites and is
an excellent way to establish your
brand. Though costly, mobile apps have
the highest success rate.
3. Employ SEO Practices And Avoid
Common Mistakes
In providing the solution to your mobile-
aspect feature, you need to keep in mind
that the screens of mobile phones are
small. They have smaller processors and
less bandwidth, and of course, people
zoom in and out using their fingers. Thus,
you need to employ the best practices of
SEO:
Page Speed: A healthy website loads
content 
fast within 
2.5 
seconds.
Otherwise, it would be best if you make
improvements.
Code in HTML5: Use software suitable
for mobile phones.
Do Not Use Heavy Images and Ads:
Large-sized images and ads affect
page speed. Resize your images and
use only the most necessary details.
Easy-to-find Navigation Buttons: They
should be easy to find and tap on, even
on a mobile phone’s small touchscreen.
As much as possible, it should not
require the users to exert extra effort to
zoom in and out to touch the buttons to
go to another page or to check out the
items.
Fit on the Screen: Contents should flow
on the screen well that users do not
need to scroll horizontally.
Readable Texts: Fonts and sizes should
be large enough to be seen on mobile
screens. Fonts should be simple to
avoid confusing content.
Aid Tapping: Do not place links close to
one another.
Image Alt Tags: In cases where the
image itself is blocked, alt tags provide
information on the details of images.
Searchable Site: Use tags to help your
site’s searchability.
Jump Links: Minimizes the need to
scroll, thus saving time for the user.
Call-to-Action Buttons: 
These 
link
directly to your contact number to help
increase conversion.
Do not Block JavaScript or CSS:
Blocking JavaScript or CSS results in
poor rankings, according to Google.
Avoid Frames: Frames make it hard for
the user to crawl into your website,
whether on desktop or mobile.
Avoid Faulty Redirects: Google gets
reports on wrong URLs. Thus, it will do
your ranking no good.
Avoid 404s: Ensure that the page is
equivalent to the desktop pages.
Manage Pop-Ups: Ensure that pop-ups
do not spoil the user experience. Pop-
ups on another window make it harder
to switch in between tabs or pages.
Do Not Push Users to Download Your
App: 
It may prevent 
them from
browsing your site and create a
negative user experience.
4. Employ SEO Tools
Aside 
from having a mobile-friendly
website design, you need to make use of
SEO tools. Ranking on search engine results
requires the proper use of keywords
related to your business. Include keywords
in the app description and app title for a
better rank.
Get A Mobile-Friendly Website Designed
by Experts
Transitioning a website for mobile use
requires effort and knowledge; hiring SEO
experts who know how to make a website
mobile-friendly is the wisest move for your
business. 
It 
increases positive user
experience 
and 
creates 
a 
better
opportunity for your business to rank well
in search engine results.
We at Advanced Digital Media Services do
all of these for you. We are an SEO
company that specializes in designing,
developing, and ranking your website. We
do everything you need for your website.
Call us today to see why we are a perfect
fit for your digital needs.
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