World Class Digital Transformation 2016

World Class Digital Transformation 2016, updated 5/10/16, 10:10 PM

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World Class Digital Transformation 2016 taking place on September 7-8 in Portland, Oregon.

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The new personalized conference format that delivers the context and

contacts that matter.

September, 7th - 8th


What attendees say about previous conferences:

“Thanks for putting on a great conference. The program was great and the crowd was excellent. I learned a lot and hopefully others could


learn from my experience as well.”

Peter Ferm, IT Business Analyst - Group Staff Functions, Electrolux IT Solutions, Sweden

“A great advantage was the ability to watch back over the presentations afterwards to recap on key points. I would highly recommend any


manetch event and I look forward to the next one.”

Jon Synnott, Head of Training, Two-Ten Health, Ireland
World Class
DIGITAL
TRANSFORMATION 2016
















#wcdgtc

Oregon Convention Center
Portland, OR
Target Group
Factory Managers, Decision Makers and Leaders in
IT, Production, Supply Chain, R&D and Business
Development, Automation and Systems.
Key Topics
• Human-Machine-Data Interaction

Industrial Network Security
• Supply Chain Big Data
• Building Skills and Managing Change
Target Group
Managing Directors and Decision Makers in
IT, Marketing, CRM, Communications, Social and Mo-
bile, Business Development.
Key Topics
• Strategies for Digital Transformation
• Cloud and Mobility Security Challenges
• Customer Engagement in the Digital Age
• Digital Compliance and Governance
Target Group
Managing Directors and Decision Makers in
R&D, Innovation Management, Product Development
and Open Innovation.
Key Topics
• Customer-Led Innovation
• Business Model Innovation
• Employee Engagement

Innovation Platforms
World Class
DIGITAL TRANSFORMATION 2016
Three Conference Streams with more than 50 Presentations and Interactive
Round-Table Discussions
Contributors
PACKAGES FOR SPONSORS
Combining the Best Practices of Live and
Online Events
From Conferences
The Best Agendas for Every Topic
Join an Agenda Filled with the Best Speakers in the World
Gather Top Decision Makers in Topic-oriented Round-Tables
From Trade Shows and Expos
Top Branding and Networking Opportunities
Evening Event in the Networking and Exhibition Area
All Exhibition Stands Located in the Middle of Networking
From Virtual Events
You will Reach Clients 24/7/365
All Speaking Presentations Available Online
Live Online Blogging, Networking and Matchmaking
From Online Networking
Detailed Profiles and Multiple Connection Opportunities
Profit from manetch’s Deep Integration with LinkedIn
Find the Right People Through Our Proprietary Matching
Essential Elements for Sponsors
2 Conference Passes (access to the exhibition and to all 4 conferences with a
total of more than 50 presentations)
50% Discount for additional tickets for clients and internal employees
Marketing Package (acknowledgment as contributor on the website, in the
conference documentation, the marketing activities and the post conference
summary)
Membership in the manetch event group for 12 months (arrange meetings
with participants of the event in the community before the event and meet
them onsite, access the participant list, videos and presentations and
information related to the event).
Meeting Point 2m x 3m
Meeting point with information
desk and 2 bar stools, power
supply
Booth 3m x 4m
Booth area with information
desk and 2 bar stools, 2 walls
and carpet, power supply,
stand cleaning service
+
or
OPTIONAL ELEMENTS
Speaking Slot
Present in one of the 4 conference streams; 45 minute time-slot. Share your best
practices and experience with experts and executives. Fascinate the participants!
Keynote
Keynote speaking slot to be held the first day as an opening or closing
presentation. Present your topic in front of all participants. Inspire the audience!
Topic-oriented Round-Table Discussions
Meet with same-level seniority delegates to discuss challenges and the
solutions you can offer. Present, moderate and encourage equal engagement
by participants over 45 minutes. Benefit from existing and future projects
and challenges of the individuals with the intention to stay in touch after the
discussion. Distribution of giveaways and/or a placement of a banner included.
Conference Moderator
Lead the audience through their conference experience. Address participants in
opening and closing statements; emerge as a true thought leader. Appointed
with the prestigious “Knowledge Partner” branding in all conference media, brand
your company in the conference room, place your banner and advertise at the
beginning of the presentation videos and in the breaks. Be present on- and offline!
Branded Lunch
One day’s entire lunch break is branded with your banner, logo and colors.
Present your company before lunch and enjoy the time to network directly,
intensively and personally.
Visitor Data
Access the delegate database pre- and post-event for marketing purposes and
network opportunities.
Distribution of Giveaways
Be remembered by the participants! We distribute giveaways to all participants.
Placement of Your Branded Charging Unit
Place your brand where people recharge. For sure an attractive and in-demand
tool, place your branding at the charging unit located in the center of the catering
and exhibition area.
Champagne/Sparkling Wine
Host the evening reception with champagne or sparkling wine for all participants
at the end of the first day. Advertise and present your company, place your
banners and decorate the reception area with your colors.
“Thank you again for the good event. We were definitely able to
make valuable connections.”
Carl Hoffmann, CEO, Talentry, Germany
“Thank you for hosting us at a great event!”
Julia Giesbrecht, Public Relations, AirWatch, United Kingdom
Who Will Be Attending, and Why Should
You?
Companies face the challenge to integrate and exploit the three megatrends
Digital Transformation, Crowd Innovation and Industrial Internet successfully.
In the World Class Digital Transformation think tank, decision makers and first
movers meet to exchange and report what strategies they are successful in their
business and what does not work.
Meet CxO’s, executives and professionals who are responsible for the successful
implementation of these projects and changes in their companies.
manetch Meeting Concierge Service
Organize Your One-to-One Meetings
Top managers depend on networking and collaboration with strategic partners.
manetch offers CXOs and leading solution partners an exclusive platform for
an information and know ledge exchange through case studies and round-table
discussions. How can you organize one-to-one meetings through the manetch
platform?
1
2
3
4
5
manetch engages CXO’s of
large international companies.
The marketing campaigns are
supported by the manetch
online platform, the world’s
largest business matching
platform.
On the manetch platform
you can contact registered
delegates at any time and
arrange one-to-one meetings
at the conference. You have
access to the detailed profiles
of the delegates. You choose
the delegate you want to
meet.
At the event, you meet your
chosen networking partners. All
information is available to you
at anytime through the manetch
platform.
After the conference, all
delegates will stay in touch
on the manetch platform
where you can arrange
meetings as well as continue
discussing and sharing
ideas. The post-conference
summary goes out to
thousands in your target
group.
The delegates fill out the
registration questionnaire,
build their detailed priority
and investment profile and
are automatically registered at
the private event group on the
manetch platform. manetch
enriches the delegates’ LinkedIn
profiles with more than 3,000
data points.
Industrial Internet and the
Transformation of the Supply Chain
• Effects of integrating new technologies to user
behavior and supply chain
• New business models through big data
• Connectivity and analytics to achieve business
priorities

Improving product quality and driving resource
efficiency
Jorge Alvarez
Senior Director NA Supply Chain
USA
Collaborate to Innovate
• Understand the power of Open Innovation
• How to bring tech and cultural innovation to
your enterprise
• Developing a Fintech innovation community
where companies, startups, developers and
education institutions around the world will
work together
Laura Gaviria Halaby
Head of Open Innovation
USA
Digital Data Transformation
• How digital data transforms business and
improves sales performance
• How to connect data sources and organize the
infrastructure of data

Increasing profitability and stay ahead of the
competition
Yael Cornberg
Head of Digital Analysis, VF Digital Lab
USA
10:00
09:00 Introduction by the Chair & manetch
09:15 Keynote Presentation in the InterAct Hall
DAY 1
How Can Innovation Labs Improve
Innovation Development?
• How do we define innovation and innovation
labs?
• Social enterprise innovations that bridge the
service delivery gaps
• Open data and geo-mapping for improving aid
effectiveness and transparency
Adarsh Desai
Head of Innovation Labs
USA
Creative Processes Behind
@barbiestyle Instagram Channel
• How to develop content based on your target
audience and objective
• Considering curating user generated content
• How will Instagram be integrated with the other
networks in your social media strategy?

Incentivizing consumer engagement with your
brand in social media
Lisa Perez
Global Brand Marketing and Social Media Lead
USA
DAY 1
10:45
Smart Manufacturing: Why Machine
Connectivity Comes First at
Continental
• Best practices and lessons learned during
the implementation of Smart Manufacturing
initiatives
• The need for reliable machine communication
as a basic requirement for Smart Manufacturing
• Challenges of connecting legacy and disparate
devices
• Benefits of standardizing on a connectivity
platform
Michael Lewis
Lead Specialist IT Applications
USA
Motivating the Corporate Elephant
to Innovate
• Our challenge: Motivating 70,000 people to
innovate together
• Finding a common innovation vision, language
and action steps
• Global Innovation Center of VF Corporation:
Combining proprietary insights with consumer
needs and a deep understanding of technology
and new materials
Soon Yu
Global Vice President of Innovation
USA
DAY 1
Coffee break with networking
11:30
12:00
Building a Digital Culture When You
are Not Google
• What are the key challenges large organizations
with strong legacy culture face in their
digitalization efforts?
• What are the major aspects of a change plan
for closing the culture and skill gaps in order to
deliver the digital vision?
• What is the role of an internal change
management department in the digitalization
journey and why it is important?
Linda Cai
Director, Enterprise Change Management
USA
Leveraging the Internet of Things to
Enable Ownership on the Plant Floor
Speaker Slot Available
How Do You Support Change
through Building Cross-functional
Teams?
How Do You Effectively Generate
Actionable Customer Insights from
Your Digital Initiatives?
How Do You Add Value through Co-
creation with Start-ups?
How Do You Balance External and
Internal Innovation Sources and
Competences?
Which Digital Tools Are Needed for
Innovation?
How Do You Create a Bottom-up
Innovation Culture?
How Do You Deliver Outcomes
through Connected Ecosystems and
Platforms?
How Do You Plan, Develop and
Deploy an IoT solution?
How Do You Enhance Productivity
and Work Experience through
Augmentation?
DAY 1
12:45
Based on your profile, we personalize round-table discussions. You’ll benchmark against peers, gain insights, and vali-
date your strategies to move your company forward. Possible topics include:
How to Scale Innovation: Learning
from Pfizer’s Innovation Journey
• Pfizer’s pressures to innovate
• The Dare to Try innovation program
• The critical concepts driving the program
• Pfizer’s innovation process
• The role of technology in scaling innovation to
77,000 people
John Klick
Senior Manager - Worldwide Innovation
USA
The Promise of Analytics– The Art of
the Possible
• Leveraging data to produce insights that deliver
competitive advantages
• Sales planning and forecasting with data
analytics
• Ensuring credibility and governance of data
Richard Davis
Vice President and Global Lead, Office of Data
Acquisition and Governance
USA
DAY 1
Lunch with networking
13:30
15:00
IT Innovation Enabling the Toyota
Way
• How an IT organization can take a leadership
role in program creation
• How to bring together multiple business
functions and create IT based solutions to
support the manufacturing floor
• Toyota’s internal manufacturing Internet of
Everything (IoE) strategy
• Challenges Toyota faces in applying modern IT
based solutions in manufacturing
Trever White
Divisional Information Officer
USA
Manufacturing’s Data-driven and
Digital Evolution
Speaker Slot Available
Leveraging Internal and External
Crowds for Innovation Success
• Leveraging crowdsourcing for ideation
• Designing and running effective innovation
contests & competitions
• Utilizing prototypes to advance ideas
• The importance of customer insights for
innovation efforts
• Engaging employees throughout the innovation
process
Terry Benton
Senior Innovation Advisor
USA
Omni-Channel Customer Experience
with Fast Data
• Understanding that customers are embracing an
explosion of new technology

Identifying real customers through making
big data actionable in real time for online and
mobile
• Providing faster performance for web and
mobile
Bjorn Leigvold
Director CRM, Loyalty, Prepaid and Payments
Marketing
USA
DAY 1
15:45
Discussion Round: How to Deploy
IoT and Maintain Control of the
Devices
Speaker Slot Available
Best Practice from Luxottica: Omni-
Channel Strategy for Innovation
• Why internal and external channels are crucial
for successful innovations
• Cross-functionally work and leveraging internal
data to execute innovation

Integrating internal and external customer
points of view in your processes
Kristen Zavo
Director of Insight & Innovation, Marketing &
Strategy
USA
DAY 1
16:30
Coffee break with networking
17:00
Value Driven Impact Measurement:
Quantify and Communicate the True
Value of Your Service Strategy
• How can the real value of social media be
assessed?
• How does it impact the business goals and
bottom line?
• Generating a clear and transparent
methodology for assessing social efforts
Kevin Hack
Head of ‎Social Media and Consumer Insights
USA
How to Empower Customers and
Employees to help You Build Your
Brand and Drive Revenue?
How Can Companies Benefit from
Collaborating with Start-ups?
How Do You Get the Most Out of
Collaboration in Innovation Projects?
How Do You Overcome the Lack
of Understanding of C-level
Executives?
How Can IoT and Data Analytics
Transform Operational Processes?
How Do Analytics and Applications
Help to Interpret and Act on the
Data?
How Do You Optimize Your
Marketing Technology?
What are the Different Stages of B2B
Digital Transformation?
How Do You Solve Mobile Security
Challenges in the Payment Industry?
DAY 1
17:45
Based on your profile, we personalize round-table discussions. You’ll benchmark against peers, gain insights, and vali-
date your strategies to move your company forward. Possible topics include:
Keynote Presentation and Evening Reception in the InterAct Hall
18:30
Building Social Media Communities
in the Public Sector
• How to engage with citizens and employees in
social media communities
• How educational institutions benefit from and
collaborate in social media communities on
mobile devices
• Social media as internal collaboration platform
in the public sector
Bill Price
Digital Georgia Program
USA
How Does IoT Impact Customer
Experience?
Speaker Slot Available
DAY 2
09:30
Keynote Presentation in the InterAct Hall
10:15
Crowdsourcing Innovations at
Electrolux
• How 7000 participants generated more than
1500 ideas for future products and services
• Getting global organizations to collaborate on
the go

Innovation can be found everywhere in a
company
Nate Cho
Innovation and Connectivity Program Manager
USA
DAY 2
11:00
Nat Geo’s Masterful Use of Social
Media Publishing Tools
• Our goal: Connect with all of these people and
drive them to purchase or take action
• Make specific calls to action in all your social
media activities
• Engage Millenials on social with content and
events
Kate Coughlin
Senior Social Media Manager
USA
New Big Data Technology Trends
with Internet+
Speaker Slot Available
Integration of Social Media
Channels: Best Practice Innovation
@Anheuser-Busch
• How we break innovation into a front-end
process: Consumer discovery work, idea
formulation and idea qualification

Integration of start-ups and big tech giant
innovation to elevate AB’s digital DNA
• Optimizing social media platform usage and
measurement

Increasing engage rates trough social media
channels
Tina Wung
Director of Digital Strategy & Innovation
USA
Using Data to Provide Predictive
Forecasts
Speaker Slot Available
Using Crowdsourcing and
Incubation to Foster Business Model
Innovation
Speaker Slot Available
DAY 2
Coffee break with networking
11:45
12:15
Change Management Best Practice
at Coca Cola
• Employee engagement: Integrated system of
communications and focus on creating brand
relationships with their employees

Importance of change
• Customer experience focus an inherent part of
employees’ values
• Ensuring that change is successful: Some
considerations that will facilitate the change
management process
Beverly Zoeller
Senior Manager, People and Organizational Change
USA
How Do You Select Improved
Security Objectives?
How Can Industrial Internet and Big
Data Help You Save Money?
What Are the Requirements for IoT
Data Management?
How Do You Overcome the Barriers
to Marketing Automation?
How Do you Develop a Thorough
Understanding of What the User
Goals Are?
How Do You Connect All the Digital
Dots?
How Do You Manage Open
Innovation?
How Do You Choose the Right
Enterprise Content Creation
System?
How Do You Integrate Your
Customers in Your Innovation
Processes on Social Platforms?
DAY 2
13:00
Based on your profile, we personalize round-table discussions. You’ll benchmark against peers, gain insights, and vali-
date your strategies to move your company forward. Possible topics include:
Developing Disruptive Innovation in
the Incubation Unit: Governance and
Technology Scouting
Speaker Slot Available
The Applications of IoT and
Crowdsourcing Technology
Speaker Slot Available
Branding in the Era of
Disruption
Speaker Slot Available
DAY 2
Lunch with networking
13:45
15:15
Digital Innovation Journey: From
Marketing to Digitally Driven
Innovation
Speaker Slot Available
Social Media Intelligence:
Capabilities and Challenges
Speaker Slot Available
DAY 2
16:00
How Human-Machine Collaboration
Automates the Data Catalog
Speaker Slot Available
Building Data Science Teams:
Preparing Your Organization
Speaker Slot Available
Influence the Influencers through
Influencer Marketing
Speaker Slot Available
DAY 2
Building a Secure, Proprietary Cloud
Speaker Slot Available
Coffee break with networking
16:45
17:15
End of the Conference
Contact Information
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Special Requirements
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Separate Billing Contact (If applicable)
Date




Signature
1 - Exhibition
Meeting Point 6.5 ft x 10 ft (Meeting point with information desk and 2 bar stools, power sup-
ply)
$ 5,000
Booth 10 ft x 13 ft (Stand area with information desk and 2 bar stools, 2 walls and carpet, power
supply, expo cleaning service)
$ 6,500
Meeting Point or Booth include: 2 Conference Passes
(value of $ 4,000)

Marketing Package (acknowledgment as contributor on the




website, in the conference documentation, the marketing




activities and the post conference summary)




50% Discount for additional tickets for clients and internal




employees




Membership in the manetch event group for 12





months
I book the above only, without meeting point or booth
$ 4,000
Registration (fax to +1 281 552 8914 or email to events@manetch.com)
Please choose your sponsorship elements and enter your information below to register as a sponsor for the World Class Digital Transformation 2016:
2 - Additional Elements (Optional)
Keynote
Speaking Slot
Topic-oriented Round-Table Discussions
(Distribution of giveaways and/or a placement
of a banner included)
Conference Moderator
Branded Lunch
Visitor Data
Distribution of Giveaways
Placement of Your Branded Charging Unit
Champagne/Sparkling Wine
$ 6,500
$ 5,000
$ 5,000





$ 3,500
$ 3,500
$ 3,500
$ 3,500
$ 3,500
$ 3,500
Terms and Conditions
§ 1 Services
manetch operates a global platform for knowledge and experience exchange among the global
business community. The following Terms and Conditions regulate the contractual relationship be-
tween the delegate of the manetch conference (event) and manetch. Event customers for events in
Germany are billed and served by Manager eMatch GmbH, Kreuzbergstr. 37, 10965 Berlin, Germany.
Event customers for events in the United States are billed and served by manetch Corp., 8912 NE
Alderwood Rd., #25994, Portland, OR 97220, United States. Any diverging Terms and Conditions of
the participant shall have no validity.
§ 2 Registration
The sponsor is entitled to use manetch services after the acceptance of the sponsor registration
form has been confirmed by manetch.
§ 3 Data Transfer
By registering, the delegate agrees that personal data (company, first name, last name, email and - if
necessary - phone number) may be shared with other participants of the event. This consent may
be revoked by writing an email to events@manetch.com at any time.
§ 4 Assistance
manetch and the sponsor shall assist and advise each other in maximizing the event experience and
shall take into consideration any useful recommendations where possible.
§ 5 Cancellation
Cancellation may be in writing only and made with full refund at any time up to 14 days before the
start of the event. After this period, half of the sponsorship fee shall be retained by manetch. If the
sponsor fails to show up at the event, or cancels on the day of the event, the full sponsorship fee
shall be retained. manetch will be pleased to accept an alternative participant at no extra charge at
any time. The sponsor is generally entitled to provide proof that no damage has been caused by the
cancellation.
§ 6 Liability
manetch can suspend some or all of its online platform’s features at any time without giving a
reason. manetch is not liable for opportunity costs or actual damages incurred by the sponsor due
to the suspension of manetch’s online platform. manetch reserves the right to replace speakers if
circumstances require and to make any necessary changes to the programme, while preserving
the overall character of the event. The participants and sponsors shall be notified without delay in
the event of a cancellation due to force majeure, the indisposition of a speaker, problems arising
at the venue or an insufficient number of delegates. Cancellation due to an insufficient number of
delegates shall be announced no later than two weeks prior to the event. Under such circumstances
the sponsorship fee shall be refunded. No claims for reimbursement of travel expenses and accom-
modation costs, or for compensation due to lost working time, shall be accepted unless such costs
are the result of grossly negligent or wilful behaviour on the part of manetch. In the event of any
disruptions arising to its services, manetch shall take all reasonable steps to remedy the disruption
and to limit any possible damage.
The event shall be carefully prepared and conducted by qualified speakers. manetch assumes no
liability for actuality, accuracy and completeness in regard to the conference documents and the
staging of the event.
§ 7 Copyrights and Recordings
All conference documents are protected by copyright. Participants are only granted simple,
non-transferrable rights of usage for personal purposes. Participants and third parties are not
permitted under any circumstances to alter or make editorial changes, either in whole or in part, to
the conference documents, or to use amended versions thereof, to copy them for third parties, to
make them available to or release them to the public, to post them on the internet or on any other
network, whether for payment or not, to imitate them, sell them on or use them in any way for com-
mercial purposes. Copyright notices, trademarks or other identifying marks must not be removed.
By registering, the customer agrees to the photos as well as video and audio recordings of manetch
at the event. manetch retains all the rights to the recordings.
§ 8 Charges and Conditions of Payment
The sponsor pays a fee as set forth in the manetch sponsor registration form. The fee is to be paid
in full immediately after receiving the invoice. If the sponsor is in default of payment, manetch shall
be entitled to demand late payment interest to the amount of 5% above the base lending rate. If
manetch is able to show that it has suffered greater damage due to the delay it shall be entitled to
claim on this basis. Similarly, the sponsor shall have the right to prove that no damage has been
caused or that the said damage is considerably less than that being claimed by manetch. The
sponsor has the option of paying by direct debit, on account or by credit card. The fee must be paid
before the event, latest on the event check in at the first day. manetch reserves the right to exclude
certain methods of payment on a case by case basis. Payments may not be made by sending in
cash and manetch shall not be held liable for any losses arising therefrom. Sponsors may only seek
compensation on the basis of legally established claims or claims that have been acknowledged in
writing by manetch. Sponsors may exercise the right of retention only insofar as their counterclaim
is based on the same contractual relationship.
§ 9 Value-Added Tax
All prices are net. Value added tax will be added where legally obligatory.
§ 10 Final Provisions
For German events and any non-event products, German law shall apply to the exclusion of the UN
Convention on the International Sale of Goods. These customers consent to the exclusive jurisdic-
tion of Amtsgericht Berlin Tempelhof-Kreuzberg / Landgericht Berlin. For United States events, US
law shall apply to the exclusion of the UN Convention on the International Sale of Goods.
Contact us at any time:
Andrea Vargas









Angelika Wildermann
phone
+44-203-318-6053 ext 555





phone
+49-30-20898-1383
email
andrea.vargas@manetch.com





email
angelika.wildermann@manetch.com
DON’T FORGET TO REGISTER