Never Fall for the Popular
Misconceptions About
Google PageRank
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PageRank is the one element that has
allowed Google to become the biggest
and most effective search engine on
the entire planet. Of course, the
original Google PageRank existed in
a different form than the one used
now. Understanding PageRank
history matters because it can help
today’s marketers understand the
importance of mastering the newest
tools that enable one to measure their
own websites’s ranking.
Larry Page and Sergey Brin,
created the concept of PageRank in
1996. Two years later, they created
the first prototype of what would
become Google’s driving force for
determining search results.
PageRank was the tool that could
measure each web page’s value. It
would assign each page a score
between 0 and 10, using incoming
links.
PageRank’s creators reasoned that
an incoming link was the
equivalent of an endorsement. If a
page received a link from a source
rated higher than itself, Google
would assign the lower ranking
page a higher score. Incoming
links are still relevant today with
respect to the score that Google
assigns a web page.
Misconceptions About
PageRank in SEO
There are a lot of people, even
marketers, who hold the opinion
that PageRank may be a metric that
is too old to carry weight. True, it
faded from public access in 2016,
but there is something extremely
important to consider.
PageRank was the cornerstone of
the entire Google ranking system.
Google designed it to help users
find the most relevant
information possible. By every
account, nothing has changed in
Google’s original mission.
There is a misconception that Google
does not give PageRank much weight
because they stopped updating it. The
thing to remember is that just
because something is no longer
publicly available does not mean that
it is not still in use. PageRank has not
lost its value. Google PageRank has
always been closely tied to linking.
Relevant inbound and outbound links
will