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<p>Text Ads Playbook
Table of contents
Why Should I Advertise on LinkedIn?
What Is LinkedIn?
Conversion Tracking & Business Account
Frequently Asked Questions
Budget & Time Period
linkedin.com/ads | 2
What is LinkedIn?
LinkedIn is the world’s largest professional
network, with members from hundreds of
countries and territories.
LinkedIn members are active, influential
professionals in a business frame of mind. They
use LinkedIn to learn about new products and
services, keep up with industry trends, research
companies, network with peers, and conduct
So whether your objective is to reach influential
decision makers at companies or affluent
consumers, advertising on LinkedIn is a great
way to drive new leads to your company.
LinkedIn members drive
of members are senior-level
executives (and above)
of members are responsible
for managing budgets
linkedin.com/ads | 3
Why should I
advertise on LinkedIn?
What account should I use for ads?
A business account allows you to separate ads and billing information from your personal
LinkedIn account and share business account access with other team members.
Ads can be written in any of
the languages supported by
LinkedIn, and can be shown to
members in most countries.
High traf c pages
Our agile platform lets you
create and place ads on high-
traf c pages of LinkedIn.com
Target with precision
We make it easy to reach
your ideal audience without
wasting impressions or clicks.
linkedin.com/ads | 4
LinkedIn Text Ads is an
First, let’s come up with some
goals for your campaign.
For any ad campaign to be successful, you need
to understand your business goals.