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The Ultimate Guide to Building Your Music Career HOW A MUSIC MANAGEMENT COMPANY HELPS BOOST YOUR MUSIC CAREER: The full guide goes over the following points: Identify Your Fanbase, Create a Social Media Presence, Develop & Monetize Your Own Website, and Pitch Your Product. IDENTIFY YOUR FANBASE: It can be hard to see the bigger picture and identify your core fanbase when you’re trying to do your own music marketing on top of performing, writing, and playing. One of the first steps a management team will take is to look at who is listening and whom you want to be listening to your music. By targeting the people who are interested in your music, marketing strategies will have a greater effect. CREATE A SOCIAL MEDIA PRESENCE: Social media drives much of the marketing for big and small companies and is essential for musicians hoping to make it big. While you’re busy writing, your management team focuses on reaching your fans through social media. Social media allows fans to connect directly with the artist and their content. Using many of the same tools and resources, your team will start by identifying a target audience and then reaching them with your story and music. You may begin to see profits dripping in as people download and buy music they hear on these platforms. DEVELOP & MONETIZE YOUR OWN WEBSITE: Developing and then monetizing your artist website gives your fans a place to learn more about you and a place to purchase merch and music. Your team will work to draw in an audience via social media and then funnel them onto the website. Offering a range of services, music, and merchandise for sale gives you a direct profit line from your music. While you may not be selling out the stadiums quite yet, you’ll be able to give your fans a home page and earn a little money in the process. PITCH THE PRODUCT: Talking about your personal projects and products can be hard. It’s easy to see the flaws in your work rather than the beauty. Your music management team takes over this task and reaches out to radio stations and streaming services to pitch your music for you. Reaching out to these areas with press kits and contact information can generate leads that bring in more revenue. To find out more, contact us at: guionpartners.com
