Dos and Don'ts on Internet Security.pdf

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Dos and Don'ts on Internet Security
By Bobby Buys
 Seated comfortably in your office chair with your cup of coffee in the one hand and your mouse in
the other - it's amazing how convenient the click of a button can be for Internet banking and grocery
shopping.  
But many of us still ask how secure are my online transactions? Are my personal details protected? Is
it safe to use my credit card on this site?  
There is no reason why you should be afraid of transacting online. However, you should be vigilant and
make security a priority. In doing so, you will eliminate the threats of cyber crime and enjoy a safe
online environment.  
So let's examine some of these criminal online motivated threats to ensure you can correctly identify
potential cyber attacks and be vigilant to these. Possessing knowledge of these threats coupled with a
trusted security software protection on your PC and of course visiting trusted and secure Web sites
(particularly when purchasing goods) will ensure that you do not become a victim of cyber crime.  
Some of the most common cyber threats include identity theft, fraud, hacking and viruses. There are
certain actions to help you maintain your online security and recognise, avoid and report criminal online
activity, which include:  
The Dos:  
1.Do use a secure browser to help guard the security of your information as it is transmitted to a Web
site.  
2. Do choose complicated passwords and not the normal birthdays or pet names. Change your
passwords regularly.  
3. Do verify the site's privacy policy before providing any personal and/or financial information.  
4. Do have a look at disclosures around the Web site's refund and shipping policies before purchasing
items.  
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5. Do contact the company when you're not sure about their terms and conditions.  
6. Do install an effective anti-virus software program.  
7. Do update your software regularly.  
8. Do activate a firewall and make sure it is active at all times when transacting.  
9. Do keep record of all your online transactions.  
10. Do review your monthly credit card and bank statements to spot errors or unauthorised purchases. 
11. Do trust your common sense and rather be safe than sorry.  
12. Do report problems immediately to the company on whose site you are transacting on!  
And now for the Don'ts:  
1. Don't select the option on Web browsers for saving or remembering user names and passwords.  
2. Don't do transactions like banking on a computer you're not familiar with (such as computers at
Internet café). Strangers use those computers and may download software that can be harmful to the
next user.  
3. Don't disclose personal information, which includes: telephone number, bank details and physical
address, unless you know who is collecting the information, why they are collecting it and how they will
use it  
4.Don't give payment information to businesses you don't know or trust. Only provide such information
when appropriate - like an order form for instance  
5. Don't give you password or payment information to anyone online - not even your Internet Service
Provider.  
6. Don't download files sent to you by strangers or open hyperlink from people you do not know.
Opening such a file could expose your system to a computer virus or a program that could hijack your
modem  
7. Don't open junk mail (usually described as any e-mail received where you are not sure of the
source/origin) or unsubscribe to it. Rather delete it immediately. On this point it is very important to
note that cyber criminals use many ploys with junk mail intended to lure you (or children) to open the
mail so it might have 'too good to be true' promotions etc - just delete these mails!  
These may seem like many things to remember, but being vigilant could save you from having your
personal details stolen and used to open fake clothing accounts or for even money laundering. When
you look at it that way, taking heed of and implementing security steps is really not that much of a
mission at all.  
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Free Article Marketing: Your Template For Success
By Moe Tamani
 Free article marketing is a great way to build attention to your business. You write free articles for
distribution on any number of internet directories. People choose your articles from those directories as
free content on their websites. You and your business gain from exposure over the world-wide-web.
So, how do you do it?  
Writing free articles is relatively easy, if you follow some simple rules. Here is a template to help get
you started.  
1.Carefully read your free content directories guidelines before and after you write your article to
ensure you are following the rules.  
2.Consider what keywords internet users will use to find articles like yours. This is very important as
you will be using them a lot in your article.  
3.In writing your headline, follow this formula: "Keyword: Why reader should read this". This text to the
right of the colon could be written in various ways: a list (Seven reasons to hire a financial planner);
dos and don'ts (Do's and Don'ts to planning your vacation); or ask a question (Do you know this secret
to financial freedom?). These are all great ways to tease the reader into your article. Try to use the
words "you or your" in the headline also.  
4.Always start your article with your keyword or a close variation of it. This will increase your article's
ranking in the various search engines. Also, be sure the opening paragraph (or the lead) reflects what
you wrote in your headline. Like the headline, the lead should follow this formula: Keyword. What the
reader will the reader learn about the keyword from reading your article and why it's important to them. 
5.The rest of the article should flesh out the opening paragraph. By following your headline, the body of
the article could take a variety of forms: The numbered list and dos and don'ts are probably the
easiest, both for you the writer and for the reader. Remember the reader is busy and just wants to get
your information quickly and easily  
6.In the text, be sure to use your opening keyword several times, along with several related keywords,
if they flow naturally into the article. Not only is this useful to keep your writing focused. The use of
many keywords is also essential for search term optimization, which is how web content is ranked on
various search engines.  A search engine uses a web crawler to determine how much quality content is
used. Using many keywords alerts the crawler that your article has a lot of useful information.
However, don't just load the article with keywords and not say anything. Your article must be useful to
be effective in your article marketing campaign.  
7.Keep your sentences and paragraphs short. As a general rule, readers are lazy. Believe it or not, a
long paragraph can be daunting and your reader may just skip past it, missing valuable information.  
8.Be sure to include at least one link to your website within the article and perhaps links to other useful
websites. Again, it assists in search engine optimization: An article is ranked more highly if it links to
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one or more other sites with useful information. When linking to your own site, it is better if your article
links to a page with more information about the subject (such as another article), rather than just your
business' home page, but either is helpful.  
9.Finally, be sure there is another link to your website in your bio box. It is the whole reason you wrote
this article in the first place: to drive people to your website. Your bio box should also contain your
name, your area of expertise and contact information. It should also list a reason for readers to click
the link to your website: For example, "Bob Smith is a business owner and expert in the field of
kumquat research. Visit http://bobsmithsite.com for a special report on how kumquats benefit your
health."  
By following these simple rules, your free article will get and keep your reader's interest and entice
them to visit your website. They are simple ways to get article marketing to work for you and your
business. 
Moe Tamani is a search engine optimization specialist for SEO 1 Services links 
http://www.seo-1-marketing-services.com http://www.internet-marketing-cafe.com 
http://www.seo-services-expert.com
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