Discover Launches New Advertisements Featuring
“Peggy” Ads Highlight Discover’s Superior Service, Taps into Consumer Frustration with Industry
August 16, 2010 08:03 AM Eastern Daylight Time
RIVERWOODS, Ill.--(EON: Enhanced Online News)--Discover Financial Services today launched a new
advertising campaign that highlights the superior, award-winning customer service Discover offers its cardmembers.
The new advertisements will strike a chord with consumers who have endured poor customer service across
industries while highlighting the best-in-class customer service that Discover cardmembers experience.
“Customer service is a key component of Discover’s long-standing commitment to delivering the best rewards,
service and value,” said Julie Loeger, senior vice president of brand and product management at Discover. “These
ads portray the common, frustrating experiences we’ve all faced with customer service calls and emphasize the
difference good service can make. We believe that by featuring our promise to answer calls in 60 seconds or less by
real people who are trained to solve problems on the first call, we will continue to differentiate ourselves to existing
and prospective cardmembers.”
The television advertisements, which portray a likable but incapable customer service representative named “Peggy,”
are the focal point of a marketing and communications strategy designed to convey the value of Discover’s superior
customer service. The ads will remind viewers of some of the most common and frustrating experiences with
customer service calls, such as long hold times, excessive call transfers and the inability to solve problems.
The ads, which will debut on August 16, will run on all four major networks on popular shows such as America's
Got Talent, The Office, Parenthood and the Emmy Awards. The ads will also run during the season premieres of
The Amazing Race, Mike & Molly, Undercover Boss, The Event, Chase, Outsourced and Outlaw. The ads will
also be featured thro