5 Effective Practices to Increase
Your GMB Local Presence
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An important part of your strategy for local
SEO is Google My Business optimization. It
allows you to show up in Google’s Local
Finder, Local Pack, Google Maps, and on top
of organic rankings. Over the past years,
Google has
included some awesome
features on the Google My Business listing
that can help you attract more visitors to
your website and increase your rank in
local search results.
There are numerous ways for you to
optimize Google My Business for local SEO,
and creating a GMB listing is the first step in
establishing your local presence. “How to
add my business to Google?” you may ask?
— Follow this step-by-step guide to learn
more. Google My Business (GMB) is a cost-
free tool that can help business owners
manage their online presence across
search engines. GMB does not replace your
existing website; instead, it complements
your website by providing a public identity
and presence with a Google listing.
Ways to Optimize GMB Listing to Boost
Local Presence
1. Enter Complete Data for GMB Listing
Creating a profile with up-to-date,
accurate, and comprehensive information
becomes a priority when optimizing your
Google My Business page. Businesses that
offer the most detailed and accurate
information on their profile are easier to
search. Additionally, the more information
you feed Google, the more Google will
prioritize your GMB profile and rank it
higher on local search results.
While there is a lot of information you need
to provide, the most critical information
you should complete right away includes
name, address, business hours, phone, and
website. However, you may need more
time filling out information like owner-
generated Q&A’s, products and services,
category and attributes, and “from the
business.”
Reviews
Posts
Consumer-generated Q&A’s
In addition, the following sections need to
be continuously filled out and managed:
2. Add Local Posts
Google My Business Local Posts a