8 Tips for Retailers to Get the Most Out of Pinterest

Pinterest has over 400 million active monthly users, all of whom either use the platform for shopping or before they shop.

As such, while some businesses tend to overlook this, Pinterest marketing is especially effective when it comes to introducing products to customers.

However, much like any marketing strategy, there are things that you must and must not do, depending on your platform and target audience. https://advdms.com/blog/8-tips-for-retailers-to-get-the-most-out-of-pinterest/

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Pinterest Pinterest market platform post user https www

Pinterest has over 400 million active monthly users, all of whom either use the platform for shopping or before they shop.

As such, while some businesses tend to overlook this, Pinterest marketing is especially effective when it comes to introducing products to customers.

About ADMS

Advanced Digital Media

Pinterest Pinterest market platform post user https www

8 Tips for Retailers to Get
the Most Out of Pinterest
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Social media is the new heavyweight
in online marketing. In fact, many
users divide their attentions across
multiple platforms, including
Facebook, Instagram, Twitter, and
Pinterest. While Facebook is probably
the marketing platform that most
businesses know about, few have
started on Pinterest, and those brands
are missing out.
As of the second quarter of 2020,
Pinterest has 416 million active users
worldwide. Based on numbers alone,
you can just imagine the
opportunities for your company
should you invest in Pinterest
marketing. Knowing how to use
Pinterest for business can easily
increase both your brand awareness
and your sales online.
Pinterest Marketing Tips: What
You Need to Know
To help you as you begin to navigate
this new platform, we have compiled
some tips for using Pinterest.
1. Don’t Overlook Pinterest
First things first: you have to make
sure you don’t overlook Pinterest as a
platform.
Some businesses don’t do Pinterest
marketing because they miss the
benefits in using it, including the fact
that people of all stripes use the
platform both for shopping and for
getting ideas before they shop. As
such, advertising and posting on
Pinterest is a good way to introduce
your products and services.
2. Keep Posting
Unlike other platforms like Facebook,
Twitter, or Instagram, where only
your friends or followers can see your
posts, in Pinterest, who sees your post
greatly depends on the user’s search
terms, as well as anything they’ve
previously viewed. As such, by
continually posting relevant content,
you increase your chances of finding
your way into a customer’s feed.
3. Never Duplicate Posts
Duplicate posts are a no-no. It gives
the impression that your business
has nothing new to offer. On a
platform like Pinterest, it looks like
spamming, which can lead potential
customers to looking away.
4. Focus on Quality
Apart from continuously posting,
you should ensure that your visuals
are high quality. Anything you post
can appear in a user’s feed, but if they
don’t look good, most users probably
won’t pin it on their board. If that
happens, then your Pinterest
marketing will have been for nothing.
5. Use Relevant Keywords
Much like any other platform,
Pinterest also has an SEO aspect. In
fact, unlike other social media
platforms, Pinterest is actually
heavily reliant on SEO, given that
what the user sees is based on his or
her search terms.
As such, you must make sure to
accompany each pin with relevant
keywords. Think of what you would
type in the search box if you were
looking for a product like your own,
and then incorporate this in your pin
description.
6. Target the Right Users
No marketing strategy will work if
you are using the wrong method to
talk to your target market. This is
why you have to make sure you
know your target market and then
tailor your strategy to them. With
Pinterest, you have the option of
targeting a specific group, such as
your existing customer list or a
particular demographic.
7. Use Video
Videos are among the most effective
marketing tools online. This is why
most social media platforms, from
YouTube to Facebook, have
strengthened and highlighted their
video features. This is definitely
something you have to optimize as
well when using Pinterest.
8. Do Analytics
The last of our Pinterest tips is to use
your analytics. Nothing beats data
when it comes to business. When
investing in Pinterest marketing, it
is important to know what works
and what does not to help you either
minimally adjust your strategy or
shift it altogether.
Analytics will help you determine
what you need to improve about
your Pinterest marketing and what
strong points you need to capitalize
on.
Pinterest marketing, like any
marketing strategy, needs attention,
effort, skill, and expertise to be
successful. At Advanced Digital Media
Services, we have some of the best
social media marketers, all of whom
are knowledgeable and can help you
in crafting your Pinterest marketing
strategy. 
We will also update you regularly
with the latest data and appraise you
on how your investment in Pinterest
marketing is doing. We would love to
work with you and help your
business grow.
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