Pinterest has over 400 million active monthly users, all of whom either use the platform for shopping or before they shop.
As such, while some businesses tend to overlook this, Pinterest marketing is especially effective when it comes to introducing products to customers.
However, much like any marketing strategy, there are things that you must and must not do, depending on your platform and target audience. https://advdms.com/blog/8-tips-for-retailers-to-get-the-most-out-of-pinterest/
8 Tips for Retailers to Get
the Most Out of Pinterest
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
Social media is the new heavyweight
in online marketing. In fact, many
users divide their attentions across
multiple platforms, including
Facebook, Instagram, Twitter, and
Pinterest. While Facebook is probably
the marketing platform that most
businesses know about, few have
started on Pinterest, and those brands
are missing out.
As of the second quarter of 2020,
Pinterest has 416 million active users
worldwide. Based on numbers alone,
you can just imagine the
opportunities for your company
should you invest in Pinterest
marketing. Knowing how to use
Pinterest for business can easily
increase both your brand awareness
and your sales online.
Pinterest Marketing Tips: What
You Need to Know
To help you as you begin to navigate
this new platform, we have compiled
some tips for using Pinterest.
1. Don’t Overlook Pinterest
First things first: you have to make
sure you don’t overlook Pinterest as a
Some businesses don’t do Pinterest
marketing because they miss the
benefits in using it, including the fact
that people of all stripes use the
platform both for shopping and for
getting ideas before they shop. As
such, advertising and posting on
Pinterest is a good way to introduce
your products and services.
2. Keep Posting
Unlike other platforms like Facebook,
Twitter, or Instagram, where only
your friends or followers can see your
posts, in Pinterest, who sees your post
greatly depends on the user’s search
terms, as well as anything they’ve
previously viewed. As such, by
continually posting relevant content,
you increase your chances of finding
your way into a customer’s feed.
3. Never Duplicate Posts
Duplicate posts are a no-no. It gives
the impression that your business
has nothing new to offer. On a
platform like Pinterest, it looks like
spamming, which can lead potential
customers to looking away.
4. Focus on Quality
Apart from continuously posting,
you should ensure t