440 WEST 14TH STREET NEW YORK, NY 10014 PHONE 212.741.6607 FAX 212.741.8273 WWW.DVF.COM
New York, NY—February 8, 2010 – DVF if pleased to announce the Mother’s Day 2010 “Love is Life” White
Ribbon T-shirt to benefit The White Ribbon Alliance for Safe Motherhood (WRA). The WRA is an international
coalition of individuals and organizations formed to promote increased public awareness of the need to make
pregnancy and childbirth safe for all women and newborns in the developing, as well as, developed countries.
“No woman should be without safe childbirth,” says von Furstenberg, “and I am honored to support such an amazing
The “Love is Life” White Ribbon shirt is part of DVF’s ongoing commitment to women’s empowerment and related
women’s causes. The white-on-white tee is made of petal jersey with a self-layered raw edged detail at neck. One
of Diane’s signature mantras “Love is Life” is inscribed in woven ribbon detail on the front.
The “Love is Life” White Ribbon T-shirt will launch in the UK on March 14th, 2010, and on May 9th, 2010 in the
U.S. It will be sold at DVF stores worldwide and on DVF.com.
About Diane von Furstenberg
DIANE von FURSTENBERG, one of the premier names in American fashion, was founded in 1972 by the designer.
Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand it is
today. Its distinctive collections are sold in over 71 countries and in 32 namesake retail boutiques worldwide.
A firm believer in the infinite power of women, Diane von Furstenberg sits on the board of Vital Voices and has
organized initiatives worldwide to support their activities, including the Artisan Handbag Design Competition, the
Wonder Woman Comic, and the Proud to be Woman campaign. In addition to DVF’s commitment to women’s
empowerment, Diane is a supporter of the Friends of the High Line and played an integral role in the redevelopment
of the elevated rail tracks into a public park. As President of the CFDA (Council of Fashion Design