Marketing Strategy: Why A Long-Term Approach Is Key To Ensuring Brand Longevity

Marketing Strategy: Why A Long-Term Approach Is Key To Ensuring Brand Longevity, updated 5/19/25, 10:00 PM

Does your entire brand strategy consist of just piggybacking off whatever’s hot at the moment? Let award-winning LO:LA show you a better way to build a brand for the long term. Find out more at https://www.thelolaagency.com/post/brand-longevity-thinking-beyond-the-next-quarter

London : Los Angeles (LO:LA) City: El Segundo Address: 840 Apollo Street Website: https://www.thelolaagency.com

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Marketing Strategy: Why A Long-Term Approach Is
Key To Ensuring Brand Longevity
For many businesses, the temptation to piggyback off
whatever is trending on social media is just too strong
to pass up.
Award-winning London: Los
Angeles (LO:LA) says that while
this approach may yield quick
results, it can erode your brand
over the long term.
It laments the prevailing tendency among businesses and brand managers to de-prioritize
long-term thinking in favor of short-term wins.
LO:LA outlines field-tested strategies to ensure your
brand doesn’t suffer a quick death from trend
chasing.
Branding may evolve in response to shifting consumer
expectations, but these changes can still be made
without diluting your brand’s identity.
To explore more of LO:LA’s strategies, check out the full article.

https://www.thelolaagency.com/post/brand-longevity-thinking-beyond-the-next-quarter

Find Out More At https://www.thelolaagency.com/post/brand-longevity-
thinking-beyond-the-next-quarter