How Social Media Is
Helping Businesses
During the Pandemic
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The COVID-19 pandemic has left
multiple economies in ruin
worldwide. Commerce has come to
a halt in many communities, and
businesses are barely surviving, if
they do at all. More establishments
are closing by the day, and most
businesses need all the help they
can get to weather this crisis.
Why Is Social Media Important
for Businesses During COVID-19?
For most businesses, social media
has become a small ray of hope.
Different social media platforms like
Facebook and Instagram became
online channels for businesses to
communicate and to reach out to
their customers virtually in a time
where physical interaction is often
minimized, if not completely
forbidden.
During this pandemic, it is critical
that every channel available to
businesses be utilized and
maximized, including social media.
What Are the Benefits of Social
Media During COVID-19?
Many wonder how companies
benefit from social media during the
pandemic, and there are many ways.
For one, social media is a way for
businesses to save up money; it’s a
cost-effective platform for them to
market in a time when most
companies are having financial
problems.
Apart from this, social media
platforms have taken it upon
themselves to create innovative
ways to help businesses during this
crisis. Here are some examples of
the new features of different social
media platforms aimed at helping
businesses during COVID-19:
Facebook Launches Shops
While online sales have been
around on Facebook for quite some
time, it hasn’t really taken off as
much as it did during the pandemic.
Apart from the already existing
Facebook feature, Marketplace, it
has launched another feature
geared toward e-commerce, called
Facebook Shops.
While Marketplace is devoted to
personal item sales, the Shops
feature is built for businesses to
create an online store on Facebook
and Instagram for free. Here, your
company can curate which items
you want t