What is an email api? Here's how you can use them!

Email Delivery Service - Made Easy. Enhance your results with a powerful email API, empowering you to send and track emails across the web.

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Interesting documents about a variety of subjects from around the world. Posted on edocr.

email API recipes lifestyle inspiration decoration email api api mailing offer email api provider send

What is an email api? Here's how you can use them!  
  
Email functionality is almost certain to be 
needed at some point when building a 
digital product. Why is it so? For sending 
transactional emails with confirmation of 
purchase, newsletters, password reset 
email, or login process emails. To make 
sure your emails are delivered, you may 
use email API. What is an email api? 
Here's how you can use them!  
What is an API for email?  
An API for email, or Application Programmable Interface, connects 
applications or services to email providers. Email APIs let users access provider 
functionality without having to log in to a user interface, as with other APIs.  
Some may see the similarity of use to SMTP, and they may think it’s much easier, 
however, API mailing is much better for highly customized and flexible integration 
to bring email functionality to your application.  
What are the benefits of API mailing?  
The uses of API email are almost unlimited, but we will list five most common 
scenarios in which API email is used.  
• Creating and sending transactional emails - when a user takes a certain 
action on your website or in your application, you need to send them email 
receipts, password reset emails, or email based login emails. Sending the 
message in a few seconds is crucial, as is making sure it does not land in the 
spam folder.  
• Knowing how many of your emails were opened can be useful if you are 
sending out a newsletter promoting your new products. The data is stored 
for seven days.  
• Sending highly personalized emails may increase the number of clicks of 
customers. Customers are more likely to use your offer if they see their name 
at the top, and if they are familiar with the offer based on their past purchase 
behavior.  
• sending special offers, coupons - easy access to your offer gives the 
customer an incentive to take advantage of your offer.  
How to choose your API mailing provider?  
For the most benefits from using APIs, choose the right provider before investing 
in an API mailing. What should you expect from a trustworthy API for email 
providers?  
1. Check if the service is affordable.  
Different API providers offer various plans, which price depends on the volume of 
emails sent and the features you get. If you want to try out the API mailing 
without the risk of losing money if the solution does not work for your 
business, then the startup plan is the best solution to choose. It is offered for 
free, limited in emails sent each month, and has a limited set of features. Services 
such as Emaillabs offer 4 plans, which will enable enterprises of any size to choose 
the best solution for their needs.  
1. What features do you get in each of the plans?  
Before you decide on the purchase of any of the plans, make sure the API for 
email provider gives you all the features you business needs, even in the 
most basic plan. Does it include email templates to make it ultra simple to create 
emails which may become characteristic for your company?  What about internal 
white and black lists of users? The most important for your email campaign email 
analytics? Is the deliverability included? Furthermore, a dedicated IP address 
instead of a shared IP address increases deliverability and builds trust among 
recipients, so maybe it’s worth investing into a higher plan giving you the option 
too?  
1. Developer documentation and customer support  
It’s really important to get all necessary support to be able to work with API for 
email. Make sure the API mailing provider offers you all necessary 
documentation describing all the features you may use, and the access to 
customer support any time you need it.  
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