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What is an email api? Here's how you can use them! Email functionality is almost certain to be needed at some point when building a digital product. Why is it so? For sending transactional emails with confirmation of purchase, newsletters, password reset email, or login process emails. To make sure your emails are delivered, you may use email API. What is an email api? Here's how you can use them! What is an API for email? An API for email, or Application Programmable Interface, connects applications or services to email providers. Email APIs let users access provider functionality without having to log in to a user interface, as with other APIs. Some may see the similarity of use to SMTP, and they may think it’s much easier, however, API mailing is much better for highly customized and flexible integration to bring email functionality to your application. What are the benefits of API mailing? The uses of API email are almost unlimited, but we will list five most common scenarios in which API email is used. • Creating and sending transactional emails - when a user takes a certain action on your website or in your application, you need to send them email receipts, password reset emails, or email based login emails. Sending the message in a few seconds is crucial, as is making sure it does not land in the spam folder. • Knowing how many of your emails were opened can be useful if you are sending out a newsletter promoting your new products. The data is stored for seven days. • Sending highly personalized emails may increase the number of clicks of customers. Customers are more likely to use your offer if they see their name at the top, and if they are familiar with the offer based on their past purchase behavior. • sending special offers, coupons - easy access to your offer gives the customer an incentive to take advantage of your offer. How to choose your API mailing provider? For the most benefits from using APIs, choose the right provider before investing in an API mailing. What should you expect from a trustworthy API for email providers? 1. Check if the service is affordable. Different API providers offer various plans, which price depends on the volume of emails sent and the features you get. If you want to try out the API mailing without the risk of losing money if the solution does not work for your business, then the startup plan is the best solution to choose. It is offered for free, limited in emails sent each month, and has a limited set of features. Services such as Emaillabs offer 4 plans, which will enable enterprises of any size to choose the best solution for their needs. 1. What features do you get in each of the plans? Before you decide on the purchase of any of the plans, make sure the API for email provider gives you all the features you business needs, even in the most basic plan. Does it include email templates to make it ultra simple to create emails which may become characteristic for your company? What about internal white and black lists of users? The most important for your email campaign email analytics? Is the deliverability included? Furthermore, a dedicated IP address instead of a shared IP address increases deliverability and builds trust among recipients, so maybe it’s worth investing into a higher plan giving you the option too? 1. Developer documentation and customer support It’s really important to get all necessary support to be able to work with API for email. Make sure the API mailing provider offers you all necessary documentation describing all the features you may use, and the access to customer support any time you need it.
