What is an email api? Here's how you can use them!
Email functionality is almost certain to be
needed at some point when building a
digital product. Why is it so? For sending
transactional emails with confirmation of
purchase, newsletters, password reset
email, or login process emails. To make
sure your emails are delivered, you may
use email API. What is an email api?
Here's how you can use them!
What is an API for email?
An API for email, or Application Programmable Interface, connects
applications or services to email providers. Email APIs let users access provider
functionality without having to log in to a user interface, as with other APIs.
Some may see the similarity of use to SMTP, and they may think it’s much easier,
however, API mailing is much better for highly customized and flexible
integration to bring email functionality to your application.
What are the benefits of API mailing?
The uses of API email are almost unlimited, but we will list five most
common scenarios in which API email is used.
• Creating and sending transactional emails - when a user takes a certain
action on your website or in your application, you need to send them email
receipts, password reset emails, or email based login emails. Sending the
message in a few seconds is crucial, as is making sure it does not land in the
• Knowing how many of your emails were opened can be useful if you are
sending out a newsletter promoting your new products. The data is stored
for seven days.
• Sending highly personalized emails may increase the number of clicks of
customers. Customers are more likely to use your offer if they see their
name at the top, and if they are familiar with the offer based on their past
• sending special offers, coupons - easy access to your offer gives the
customer an incentive to take advantage of your offer.
How to choose your API mailing provider?
For the most benefits from using APIs, choose the right provider before investing
in an API mailing.