<p>edocr.com
edocr unleashes the true power of
business documents by making your
documents discoverable, shareable and
embeddable since 2007
We continue to add value by
bringing your documents to
prospects, customers and
stakeholders wherever they are
for increased engagement
is the leader in building brand
awarness, demand generation and
lead capture through documents
Global marketing trends
Laura
McLellan
By 2017 the CMO
will Spend More on
IT than the CIO
World of marketing is changing
Technology is the major driver
edocr is an integral part of this change
as leaders in extracting value from
documents
Documents are 80% of your content
• Brochures, white papers, case studies,
press releases, thought leadership articles
Marketing and
sales
• Specifications, reports, operating guides,
procedures, agreeements, policies, hand
books
Operations
• Data sheets, user manuals, certificates,
compliance statements
Customer
Service
• Annual accounts, financial statements,
corporate social responsibility, reports
Regulatory
Documents
contain
the
IP
of
the
company,
and
if
treated
as
a
strategic
asset,
can
help
in
genera8on
of
addi8onal
revenue
streams
and
op8mise
business
processes
Maximing marketing ROI
Content Marketing is king
80% of content is in document form
Yet, the document usage is not optimised;
distribution is unexploited
No understanding of cost of documents; or the
marketing ROI
edocr Value Pyramid
Company
Strategy
Marketing
Strategy
Marketing
Plans
C
on
fe
re
nc
es
E
xh
ib
iti
on
s
E
ve
nt
s
W
or
ks
ho
ps
C
am
pa
ig
ns
E
-m
ai
l
M
ar
ke
tin
g
S
oc
ia
l M
ed
ia
B
lo
gg
in
g
P
ro
m
ot
io
ns
P
ar
tn
er
s
Revenue growth
Brand positioning
Lead generation
edocr Marketing Mix
• Presention slides
Conferences
• Brochures, case studies, flyers
Exhibitions
• Brochures, flyers
Events
• Brochures, data sheets
Workshops
• Press releases
Campaigns
• All documents
Email Marketing
• All documents
Social Media
• All documents
Blogging