<p>edocr.com edocr unleashes the true power of business documents by making your documents discoverable, shareable and embeddable since 2007 We continue to add value by bringing your documents to prospects, customers and stakeholders wherever they are for increased engagement is the leader in building brand awarness, demand generation and lead capture through documents Global marketing trends Laura McLellan By 2017 the CMO will Spend More on IT than the CIO World of marketing is changing Technology is the major driver edocr is an integral part of this change as leaders in extracting value from documents Documents are 80% of your content •  Brochures, white papers, case studies, press releases, thought leadership articles Marketing and sales • Specifications, reports, operating guides, procedures, agreeements, policies, hand books Operations • Data sheets, user manuals, certificates, compliance statements Customer Service • Annual accounts, financial statements, corporate social responsibility, reports Regulatory Documents
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 Maximing marketing ROI Content Marketing is king 80% of content is in document form Yet, the document usage is not optimised; distribution is unexploited No understanding of cost of documents; or the marketing ROI edocr Value Pyramid Company Strategy Marketing Strategy Marketing Plans C on fe re nc es E xh ib iti on s E ve nt s W or ks ho ps C am pa ig ns E -m ai l M ar ke tin g S oc ia l M ed ia B lo gg in g P ro m ot io ns P ar tn er s Revenue growth Brand positioning Lead generation edocr Marketing Mix •  Presention slides Conferences • Brochures, case studies, flyers Exhibitions • Brochures, flyers Events • Brochures, data sheets Workshops • Press releases Campaigns • All documents Email Marketing • All documents Social Media • All documents Blogging • Flyers Promotions • All documents Partners edocr Value Chain BRAND AWARENESS DEMAND GENERATION LEAD CAPTURE LEAD NURTURING READY TO BUY CUSTOMER PROJECT DELIVERY CUSTOMER SERVICE Looking for solutions • White papers • Articles • Press releases Looking for vendors • Brochures Looking for products • Data sheets Lead Nurturing • White papers • Brochures • Data Sheets Ready to buy • Case Studies Customer • Terms & Conditions Delivery • Specification • Procedures Customer Service • User manuals • Guides Leads Recycled New case studies Closing sales faster edocr Metrics • No. of documents • No. of document views • No. of company views • No of apps activated Reach • No of employees on board • No. of customers and other stakeholders on board • No of comments • Document ratings • Extent of social footrpint Depth of interaction • No. of leads captured • No. of leads exported to CRM Conversion • No. of leads nurtured to customers • No. of leads recycled Velocity Brand Awareness Prospects are looking for Solutions KEY FOCUS •  Make your brand discoverable as the thought leader MOTIVATION •  Build brand equity •  Engage with prospects at the earliest stage of the funnel SOLUTION •  Build your brand through company pages on edocr.com •  Upload and share white papers, press releases and articles regularly •  Build thought leadership through articles Marketing APPS RESULTS •  Use Analytics to gain insights •  edocr capture leads as prospects engage (jump to leads nurturing) B R A N D A W A R EN ES S • W hi te p ap er s • A rti cl es • P re ss re le as es Metrics •  No. of documents •  No. of document views •  Extent of social footprint •  No. of leads captured Demand Generation Prospects are looking for vendors KEY FOCUS •  Make your company discoverable as the ideal solution provider MOTIVATION •  Generate demand for your products/services •  Engage with prospects at an early stage of the funnel SOLUTION •  Continue building your brand through company pages on edocr.com •  Upload and share brochures on regular basis •  Make sure your brochures are up to date & respond to queries ontime RESULTS •  edocr capture leads as prospects engage (jump to leads nurturing) •  Feed brochures to leads captured through white papers and articles D EM A N D G EN ER AT IO N • B ro ch ur es Metrics •  No. of documents •  No. of document views •  Extent of social footprint •  No. of leads captured Marketing APPS Leads Capture Prospects are looking for products and services KEY FOCUS •  Make your product/service discoverable as the ideal solution MOTIVATION •  Capture leads as many as possible SOLUTION •  Continue building your brand through company pages on edocr.com •  Upload and share data sheets and other product collateral •  Make sure your documents are up to date & respond to queries ontime RESULTS •  Export leads to CRM and email marketing •  Feed data sheets to leads captured through stages before Sales APPS LE A D S C A PT U R E • D at a S he et s Metrics •  No. of documents •  No. of document views •  Extent of social footprint •  No. of leads captured Leads Nurturing Qualifying leads KEY FOCUS •  Nurture leads into buyers MOTIVATION •  Lead scoring •  Lead nurturing •  Lead qualification •  Hand over highly qualified leads to sales SOLUTION •  Continue uploading and sharing documents •  Feed documents into various stages of lead nurturing RESULTS •  Feed documents into various stages of lead nurturing LE A D S N U R TU R IN G •  W hi te P ap er s an d S er tic le s •  B ro ch ur es a nd D at a S he et s Metrics •  No. of documents •  No. of lead interactions •  No. of leads nurtured Sales APPS Ready to Buy Close sales faster KEY FOCUS •  De-risk buying process MOTIVATION •  Close sales faster SOLUTION •  Re-use documents to close sales faster RESULTS ���  Feed documents into various stages of lead nurturing R EA D Y TO B U Y •  C as e S tu di es Metrics •  No. of documents •  No. of lead interactions •  No. of ready to buy leads •  No. of leads for recycling Sales APPS Customer Onboarding KEY FOUCS •  Efficient customer onboarding MOTIVATION •  The quicker the onboarding the easier it is to delight the customer SOLUTION •  Reuse standard documents for customer onboarding RESULTS •  Higher reuse of documents C U ST O M ER •  T er m s an d C on di tio ns Metrics •  No. of documents •  No. of client interactions Sales APPS Project Delivery Operational excellence KEY FOUCS •  Deliver projects on time, to budget and to a high level of quality MOTIVATION •  Higher level of efficiency leading to higher margins SOLUTION •  Improve operational efficiency by embeddable & resuable documents •  Documents always up to date, no need to worry about where to find the latest version Operations APPS RESULTS •  Use Analytics to gain insights into use of operationational documents •  Know which documents are reused more and more PR O JE C T D EL IV ER Y •  S pe ci fic at io ns •  P ro ce du re s Metrics •  No. of documents •  No. client interactions Customer Service Deliver exceptional service KEY FOCUS •  Deliver exceptional service by delighting customers at every touch point MOTIVATION •  Customer retention leading to recurring revenues •  Upsell value added services SOLUTION •  Enrich tickets and forums with drag and drop embeddable documents •  Documents always up to date, no need to worry about where to find the latest version Customer Service APPS RESULTS •  Use Analytics to gain insights into use of customer support documents •  Know which customers engage more and which do not •  Feed marketing collateral to entice further buying C U ST O M ER S ER VI C E •  U se r M an ua ls •  G ui de s Metrics •  No. of documents •  No. of client interactions Document Quota 5,000 10,000 20,000 40,000 80,000 160,000 Fee per month (£) 945 1,796 3,411 6,482 12,315 23,399 edocr Enterprise Pricing • Unlimited employee accounts • Unlimited private sharing with customers, suppliers and stakeholders • Full features and functionality plus public API, private document API and leads API • Insights (coming soon) • SSL security edocr.com the Product • edocr Marketing Mix templates included edocr Value Pyramid • edocr Value Chain included. Metrics (coming soon) Edocr Value Chain • Professional services are offered at £800 per day plus expenses Professional Services • All apps already available (third party apps might not be free) • Specific integrations or customising existing apps at £750 per manday Integrations • 2 hrs admin on-line training included. Training • Online support included. Support Other APPS Customer Service APPS Operations APPS Sales APPS LEADS CAPTURE UPLOAD DISCOVER DEMAND GENERATION Documents Share on > 300 social networks Forward to 100s of contacts Embed + Download Rate + Comment Reader Publisher Engagement Search Engines Social Media Direct Referrers Partners Leads Companies Buddies + Private Messaging Document controls co lla bo ra te 
 Always up to date Marketing APPS sh ar e
 COMING SOON Document Directory Company Directory - Document asset audit and report - Proposal - Optimising document assets - Setup company and upload - Onboard employees, stakeholders, etc - Integrations including customisations - Campaign support - Optimising revenue funnel - Training and support - Quarterly reviews Implementation steps Document Asset Audit • What documents do you have? • What documents could you have? • What are the gaps? • How would you fill the gaps? Document asset audit • CRM • Email marketing • Marketing automation • Social media Systems audit • Events, conferences, exhibitions, workshops • Newsletters • Campaigns • Blogging, social media Marketing mix audit • Use of funnel • Role of marketing • Role of sales • Reponsibility for lead nurturing Revenue funnel audit • Audit report • Alignment of document assets to marketing and corporate goals • Budgets • Proposal Audit Report and Proposal Project delivery • Categorisation • Keywords • Document titles • Descriptions Optimising document assets • Compay page • Uploading existing documents • Stimulate content for search engine indexing • Social media sharing plan • Document embedding on corporate website and blogs Setting up • Employees • Customers • Suppliers • Stakeholders Onboarding • Connect with edocr apps • Specify new integrations • Integrate • Customisations Integrations Campaigns and funnel •  Support for marketing mix activities Campaign support •  What are the key gaps in your funnel? •  How can these gaps be filled by documents? •  Implementation plan •  Feeding appropriate documents at correct stages of the funnel Optimising revenue funne •  Online training •  On premise training •  Training Manual Training and Support •  Reviews •  Insights Quarterly reviews edocr Growth Professsional Services Technical Leadership edocr Team Integrations Product Operations Legal </p>