Case Study
“AppLabsunderstandsourbusinessandwhatweareaiming
toachieve.Ourrelationshipisatruepartnershipwheregoals
and objectives are shared and AppLabs provides innovative
approachesandsolutionstomeetthese.”
Geoff Hunkin, Director of Delivery (Information Solutions Division), Experian
CaseStudy|Experian
AppLabs.com
Case Study
Note: AppLabswaspreviouslyknownasISIntegrationintheUK
The Company | Experian is a global information solutions company
with headquarters in the UK and the USA. It currently helps over
40,000 organizations worldwide both to find customers and to make
informed decisions to personalize and develop relationships with them.
It also provides information solutions to consumers, with more than
six million a year purchasing its credit report products and automotive
history information. The company’s annual sales worldwide exceed
£1.3 billion.
Experian’s products and services focus on the following key areas
for both businesses and consumers:
• Knowledge of market trends and economic conditions
• Reaching new customers
• Making decisions based on customer behavior
• Improving customer service
• Managing risk
• Reducing fraud
• Processing customer accounts
• Managing customer contacts
• Application processing
The Challenge | As an organization, Experian has experienced
significant growth and expansion in terms of revenue, new clients
and products. One of its key challenges is to ensure that such
expansion has no impact on the delivery of its products and services
to its clients.
AppLabs was called upon to provide support in achieving this to the
Information Solutions Division with a particular focus on the Application
Processing business area, which includes activities such as managing
the workflow of customers applying for services, the selection of the
right applicants against pre-defined selection criteria, proving the
integrity of the information provided and reducing the time to do all this,
using market leading produc