HTTPS vs HTTP: A Guide to Securing A Website B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S https://advdms.com Google continues to push sites to switch to HTTPS. Since July 2018, they have incorporated the Google Chrome browser to assist in this. All HTTP sites are now clearly marked as “insecure” to anyone searching the web. Beyond the move as a safety measure, consider the following: If you keep your website as an HTTP link, then it is already marked as unsafe by one of the largest browsers out there, potentially turning away viewers. It’s for a good reason, too. HTTPS vs HTTP Hyper Text Transfer Protocol (abbreviated as HTTP) allows linking and browsing on your website. The protocol’s primary use is to communicate between both the users on the website and the web servers. This technology has been used as a building block for not only online websites but also large and vast multi-input networks and systems like the internet. HTTP has been used for years now as a fast and easy solution, but now it has become extremely unreliable. Hackers have made using HTTP websites dangerous, as data can easily be converted and altered for their benefit and your disadvantage. A major drawback of an unprotected website is the possibility of your content or ads being replaced or altered for another company’s gain. Another issue is that hackers can gain access to sensitive information; even the people in your website’s user base can have their personal information breached. Why move to HTTPS? The main purpose for an HTTPS website is its security and assisting in the prevention of easy access for online intruders and digital hackers. This is done by preventing possible attackers from affecting the communications between the online user, their browser, and your website. Why does Google use HTTPS? Most websites that have used HTTPS provide a huge advantage to their site (and their users) for protecting confidential information like banking and government-owned websites. Using Instagram is also a good way to check in on your competitors. See what they are doing and which businesses are a success, then improve on that for your business. 4. It Funnels Your Other Marketing Channels As you use the platform, you’ll learn more about how to market on Instagram. One of its main benefits is that the content you create can be easily shared across all of your different channels. On the Settings page, you can enable sharing to Twitter and Facebook. This will help your business get more exposure. It can also be used in your email marketing campaigns. You can integrate Instagram into your photo library and easily access them when you are ready to send your emails. Another nice Instagram feature is the Contact button, which allows you to include your website link, phone number, and email address. 5. It Suits All Types of Businesses Any business, big or small, well-known or just starting out, can thrive on Instagram because it is so cost effective. The platform also provides many ways to interact and get creative with your audience, which makes marketing easier and much more exciting. You can readily create videos, pictures, shout outs, contests, polls, and more, which can help boost your sales. 6. It’s a Goldmine of Helpful Feedback As a smart business owner, you want to keep track of your mentions on blogs, forums, and social media. Instagram users often post pictures of products that they buy and mention the brand, along with some commentary. These are helpful in advertising and in getting feedback. It will help you understand better how people perceive your brand and make adjustments where necessary. Use Instagram for business to get more followers and sales! As one of the most advanced social media platforms on the internet, you have everything to gain. Hire a social media manager who can oversee your online activity and make active and engaging posts. At Advanced Digital Media Services, our team specializes in implementing the best strategies that ensure business growth! info@advdms.com EMAIL ADDRESS (877) 237-6969 PHONE NUMBER https://advdms.com/blog CLICK BELOW TO VISIT OUR BLOG: Contact Details https://www.facebook.com/AdvancedDigitalMediaServices/ FOLLOW US ON: https://www.linkedin.com/company/advanceddigitalmedia/ https://twitter.com/advdms_com https://www.instagram.com/advanceddigitalmediaservices/