HTTPS vs HTTP: A Guide to Securing A Website

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ADMS
Promotions & Marketing
https://advdms.com/blog/https-vs-http-a-guide-to-securing-a-website
HTTPS vs HTTP: A Guide to
Securing A Website
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Google continues to
push sites to switch to
HTTPS. Since July 2018,
they have incorporated
the Google Chrome
browser to assist in
this. All HTTP sites are
now clearly marked as
“insecure” to anyone
searching the web.
Beyond the move as a
safety measure, consider
the following: If you keep
your website as an HTTP
link, then it is already
marked as unsafe by one
of the largest browsers
out there, potentially
turning away viewers.
It’s for a good reason,
too.
HTTPS vs HTTP
Hyper Text Transfer
Protocol (abbreviated
as HTTP) allows
linking and browsing
on your website. The
protocol’s primary
use is to communicate
between both the
users on the website
and the web servers.
This technology has
been used as a building
block for not only
online websites but
also large and vast
multi-input networks
and systems like the
internet. HTTP has
been used for years
now as a fast and easy
solution, but now it
has become extremely
unreliable.
Hackers have made
using HTTP websites
dangerous, as data can
easily be converted and
altered for their benefit
and your disadvantage.
A major drawback of an
unprotected website is
the possibility of your
content or ads being
replaced or altered for
another company’s gain.
Another issue is that
hackers can gain access
to sensitive
information; even the
people in your
website’s user base can
have their personal
information breached.
Why move to HTTPS?
The main purpose for an
HTTPS website is its
security and assisting in
the prevention of easy
access for online
intruders and digital
hackers. This is done by
preventing possible
attackers from affecting
the communications
between the online user,
their browser, and your
website.
Why does Google use
HTTPS? Most websites
that have used HTTPS
provide a huge advantage
to their site (and their
users) for protecting
confidential information
like banking and
government-owned
websites.
Using Instagram is also
a good way to check in
on your competitors.
See what they are doing
and which businesses
are a success, then
improve on that for
your business.
4. It Funnels Your Other
Marketing Channels
As you use the platform,
you’ll learn more about how
to market on Instagram. One
of its main benefits is that
the content you create can 
be easily shared across all 
of your different channels.
On the Settings page, you
can enable sharing to 
Twitter and Facebook. This
will help your business get
more exposure.
It can also be used in your
email marketing
campaigns. You can
integrate Instagram into
your photo library and
easily access them when
you are ready to send your
emails. 
Another nice Instagram
feature is the Contact
button, which allows you
to include your website
link, phone number, and
email address.
5. It Suits All Types of
Businesses
Any business, big or
small, well-known or just
starting out, can thrive
on Instagram because it
is so cost effective.
The platform also
provides many ways to
interact and get creative
with your audience,
which makes marketing
easier and much more
exciting. You can readily
create videos, pictures,
shout outs, contests,
polls, and more, which
can help boost your sales.
6. It’s a Goldmine of
Helpful Feedback
As a smart business
owner, you want to keep
track of your mentions
on blogs, forums, and
social media. Instagram
users often post pictures
of products that they buy
and mention the brand,
along with some
commentary.
These are helpful in
advertising and in getting
feedback. It will help you
understand better how
people perceive your brand
and make adjustments
where necessary.
Use Instagram for business
to get more followers and
sales! As one of the most
advanced social media
platforms on the internet,
you have everything to gain.
Hire a social media
manager who can oversee
your online activity and
make active and engaging
posts. At Advanced
Digital Media Services,
our team specializes in
implementing the best
strategies that ensure
business growth!
info@advdms.com
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