A full fledged Lead Generation Machine with Build DARE TO GROWGROWGROW DARE TO GROWGROWGROWSpecialty: Lead Generation Growth Marketing Community Building & Nurturing Content Marketing & Lead Generation Social Media Marketing Email & Newsletter Marketing Webinar & Podcast History 8 Years of Inbound Marketing Experience Worked with B2B B2C SaaS PaaS Strong Skills: >Strategize >Implementation >Tracking & Reporting Many, Innovative Plans & Out of Box Ideas Yet, ROI Cost of Customer Acquisition New Market Loyal Community 02 WHY? 01 TECHNIQUE The strategy was not full proof as per the market. Unseen events. IMPLEMENTATION Lot of leaky buckets SOLUTION Optimization - the urban way to growth The name itself depicts the adaptation of an ever changing environment where success is achieved by the one who implements optimization. Thus the Urban in acceptance of the change and chief in implementation of optimization to behold the glory of success in the present and upcoming future. (noun) The Urban Chief We at The Urban Chief marvel at creating a business ecosystem which we like to call the “progressive funnel” which gives recurring value to your customers and generates progressive sustainable revenue for you. Attract - Convert - Delight - Retain - Repeat…. TRUST Our Anthem Truth Responsibility Unity Service Transparency Pillars we focus on Marketing Sales Progressive Funnel Our Service Marketing Services Sales Services Marketing Consultant SEO Improvement & Organic Lead Generation Marketing Lead Generation Social Media Marketing Content Marketing Management Website Optimzation for Lead Generation Email Marketing Community Building Sales Consultant Inbound Sales Outbound Sales Sales Enablement Marketing Buyer Persona Content Mapping Website Optimization SEO Social Media Marketing Youtube Marketing Content Marketing Email Marketing Referral Marketing Total: Community Building Sales Sourcing Sales Technique Curation Cold Mailing/ Cold Calling Closing Progressive Funnel Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Slide 20 Slide 21 Slide 23 Tool: Documents is a semi-fictional characteristic of an ideal customer. buyer persona should be used by Marketing, Sales, Customer Service, anyone who interacts with customers Communicate in the language that the audience can understand Find out the problems that the audience deals with right now that your product can solve Helps all the departments in the industry A guideline as to how to treat the customer for satisfaction Why?Better Targeting Here we are giving them a solution that will help them move. FAQ, video, product ebook, course, co. story, offer. What can they use to be efficient) e.g. Building a website is now fun map to direct all content to build and distribute for the period. content mapping How can we understand their problem. Workshops, Activities, To do list, checklist, case study, Ebooks e.g. How to build your own website? helps to keep content in line and build an effective buyer's journey. Awareness Consideration Decision Point out the issue/confusion of your buyer persona Mostly are listicle blogs e.g. 10 reasons why startup fail Content Content Content Ex: Website Building Platform website optimization Mobile-First Technical SEO Core Web Vitals User Intent Content Buyers Journey Bounce Rate & Exit Rate Schema User Experience Conversion Optimization is the process of using tools, advanced strategies, and experiments to improve the performance of your website, further drive more traffic, increase conversions, and grow revenue. SEO helps you to get ahead in the game, boost your credibility, earn more traffic, and improve your online visibility. On Page & Off Page SEO ( Website and all other pages) Increase Backlinks Improve SERP - schema markup Keyword Listing Work on conent, image and voice search 3rd Party Forum and Platforms social media marketing Let the people of your world know you Hashtags Shortlisted SMM Calendar: Timing, Content & Graphic for promotion Optimizing the Platform - Bio, Linktree, Image, Desc, call to action, banner, avoid stock image Interactive Stories(video, gifs, polls, stats, quotes, updates) Polls, Messengers, Quiz & Stories DM Social Listening Connection Building Group Posting Commenting and Engaging Group Building Messenger Interaction - Manychats - free - Types of Creative: video, gif, infographic, opinion- based, company culture etc youtube marketing Come lets interact and teach them what we know Teach the Community ( selling at scale) Find your target audience - BP Reason - Youtube Management includes- Card, Next content suggestion, Arrange Playlist, Optimisation of content and creatives, Thumbnail, Social Media, other platform lauch - vimeo, dailymotion Awareness ( Questions & Challenges - tips guides) Consideration ( Workshops) & Decision ( Demo Video) Delighting Your Customers - After Sales Problem - Addressed (FAQ)-CS New Path for New Visitors - content marketing Cannot get marketing right without this tool. We create content that gets shared, linked and attract traffic Keyword Selection Content Mapping Content Creation Content Optimization Content Documentation Blog Page Optimization Content Promotion ( via different channel - colliding into the journey) Tracking & Reporting Why? Communication is clear Audience Awareness Makes Market Leaders Teach. Enlight. Empower Teach. Enlight. Empower Build Trust Nurture email marketing Teach & Nurture your prospects. One of the best closing and community building techniques Email List Subscribers Demo, Free Trial, Blogs, freebies, Social Media Followers 2 Types: A. Personalized Emails ( set of emails ready for each corners in the buyers journey B. Newsletters ( as per the frequency) Newsletter Types: #1: Problem Based Sub - Article ( main) & surrounding article #2 Freebies, Course, Webinar, Industry Updates #3 This Month Update - Content/ Company movement #4 - Solution Based Newsletter - Case Study #5 - Feedback referral marketing Give out of the box strategy and offers that will catch up among your audience with a specific goal WHY? Drives at least 5x more sales than a paid impression. Customers acquired through word-of-mouth spend 2x more and make 2x as many referrals themselves. Referred leads convert 30% better and have a 16% higher lifetime value than leads acquired via other channels. Win - Win!!! Social Currency Stories Triggers Practical Value Emotion Public Want Principles of Referral: 1. 2. 3. 4. 5. 6. community building about conversation and the power of making your customers or prospects feel recognized, heard, and important. Segrate the community as per the persona. Nurture: with regular communications Provide Customize offer as per persona Feedback and Suggestions Tracking how member purchase and number of referral. How? Having a loyal community is what is going to help you be on the top with all the competitions around Benefit: Increase customer retention, dependency on paid ads, give your customer a voice, sell directly to customers. Progressive Funnel What is Progressive Funnel? PL allows you to understand the buyer's journey and identify the loopholes that are causing your website traffic to bounce from further moving down to the funnel. Further, PL understands and notes the traffic being bounced on every stage and helps to create the strategy to attract the bounced traffic back and enables them to enter into the funnel and complete their journey of being the King. PL lets you optimize every stage of your funnel tailored to the need of the audience. Creating the progressive funnel to align and optimize your marketing and sales efforts to outreach the revenue goals on a continuous basis. progressive funnel Who can use it? Progessive funnel is designed to cater to every business who wants to grow and increase their market share. Where can it be used? The beauty of PF is that you can bend it according to your goals and it adapts to your strategies bringing the maximum ROI for you. About it process? Its is a continuous evolving process. Going through every stage of the journey. Right from strangers, visitors, leads, customers, and promoters thank you Feel free to select any activity, paste it and email me on the same email or on theurbanchiefbiz@gmail.com Will get back to you with a thorough study and opportunity areas within 48 hours. Or else feel free to schedule a direct call here https://calendly.com/theurbanchiefbiz/15min?month=2021-04