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A full fledged
Lead Generation
Machine
with
Build
DARE TO
GROWGROWGROW
DARE TO
GROWGROWGROWSpecialty:
Lead Generation
Growth Marketing
Community Building & Nurturing
Content Marketing & Lead Generation
Social Media Marketing
Email & Newsletter Marketing
Webinar & Podcast
History
8 Years of Inbound Marketing Experience
Worked with
B2B
B2C
SaaS
PaaS
Strong Skills: >Strategize >Implementation >Tracking & Reporting
Many,
Innovative Plans & Out of Box Ideas
Yet,
ROI
Cost of Customer Acquisition
New Market
Loyal Community
02
WHY?
01
TECHNIQUE
The strategy was not full proof as
per the market. Unseen events.
IMPLEMENTATION
Lot of leaky buckets
SOLUTION
Optimization -
the urban way
to growth
The name itself depicts the adaptation of an ever
changing environment where success is achieved by the
one who implements optimization.
Thus the Urban in acceptance of the change and chief in
implementation of optimization to behold the glory of
success in the present and upcoming future.
(noun)
The Urban Chief
We at The Urban Chief marvel at creating a business ecosystem which we
like to call the “progressive funnel” which gives recurring value to your
customers and generates progressive sustainable revenue for you.
Attract - Convert - Delight - Retain - Repeat….
TRUST
Our Anthem
Truth
Responsibility
Unity
Service
Transparency
Pillars we focus on
Marketing
Sales
Progressive Funnel
Our Service
Marketing Services
Sales Services
Marketing Consultant
SEO Improvement &
Organic Lead Generation
Marketing Lead Generation
Social Media Marketing
Content Marketing Management
Website Optimzation
for Lead Generation
Email Marketing
Community Building
Sales Consultant
Inbound Sales
Outbound Sales
Sales Enablement
Marketing
Buyer Persona
Content Mapping
Website Optimization
SEO
Social Media Marketing
Youtube Marketing
Content Marketing
Email Marketing
Referral Marketing
Total: Community Building
Sales
Sourcing
Sales Technique Curation
Cold Mailing/ Cold Calling
Closing
Progressive
Funnel
Slide 12
Slide 13
Slide 14
Slide 15
Slide 16
Slide 17
Slide 18
Slide 19
Slide 20
Slide 21
Slide 23
Tool: Documents
is a semi-fictional characteristic of an ideal
customer.
buyer
persona
should be used by Marketing, Sales, Customer Service,
anyone who interacts with customers
Communicate in the language that the audience can
understand
Find out the problems that the audience deals with right now
that your product can solve
Helps all the departments in the industry
A guideline as to how to treat the customer for satisfaction
Why?Better Targeting
Here we are giving them a solution that will
help them move. FAQ, video, product
ebook, course, co. story, offer. What can
they use to be efficient)
e.g.
Building a website is now fun
map to direct all content to build and
distribute for the period.
content
mapping
How can we understand their
problem. Workshops, Activities, To
do list, checklist, case study, Ebooks
e.g.
How to build your own website?
helps to keep content in line and build an effective buyer's journey.
Awareness
Consideration
Decision
Point out the issue/confusion of
your buyer persona
Mostly are listicle blogs
e.g.
10 reasons why startup fail
Content
Content
Content
Ex: Website Building Platform
website
optimization
Mobile-First
Technical SEO
Core Web Vitals
User Intent
Content
Buyers Journey
Bounce Rate & Exit Rate
Schema
User Experience
Conversion Optimization
is the process of using tools, advanced
strategies, and experiments to improve the
performance of your website, further drive
more traffic, increase conversions, and grow
revenue.
SEO
helps you to get ahead in the game, boost your credibility, earn
more traffic, and improve your online visibility.
On Page & Off Page SEO ( Website and
all other pages)
Increase Backlinks
Improve SERP - schema markup
Keyword Listing
Work on conent, image and voice search
3rd Party Forum and Platforms
social media
marketing
Let the people of your world know you
Hashtags Shortlisted
SMM Calendar: Timing, Content & Graphic for
promotion
Optimizing the Platform - Bio, Linktree, Image, Desc,
call to action, banner, avoid stock image
Interactive Stories(video, gifs, polls, stats, quotes,
updates)
Polls, Messengers, Quiz & Stories
DM
Social Listening
Connection Building
Group Posting
Commenting and Engaging
Group Building
Messenger Interaction - Manychats - free
- Types of Creative: video, gif, infographic, opinion-
based, company culture etc
youtube
marketing
Come lets interact and teach them what we know
Teach the Community ( selling at scale)
Find your target audience - BP
Reason -
Youtube Management includes- Card, Next content suggestion, Arrange
Playlist, Optimisation of content and creatives, Thumbnail, Social Media,
other platform lauch - vimeo, dailymotion
Awareness ( Questions & Challenges - tips guides)
Consideration ( Workshops) &
Decision ( Demo Video)
Delighting Your Customers - After Sales Problem - Addressed (FAQ)-CS
New Path for New Visitors -
content
marketing
Cannot get marketing right without this tool. We create
content that gets shared, linked and attract traffic
Keyword Selection
Content Mapping
Content Creation
Content Optimization
Content Documentation
Blog Page Optimization
Content Promotion ( via different channel - colliding
into the journey)
Tracking & Reporting
Why?
Communication is clear
Audience Awareness
Makes Market Leaders
Teach. Enlight. Empower
Teach. Enlight. Empower
Build Trust
Nurture
email
marketing
Teach & Nurture your prospects. One of the best closing
and community building techniques
Email List Subscribers
Demo, Free Trial, Blogs, freebies, Social Media Followers
2 Types:
A. Personalized Emails ( set of emails ready for each corners in the
buyers journey
B. Newsletters ( as per the frequency)
Newsletter Types:
#1: Problem Based Sub - Article ( main) & surrounding article
#2 Freebies, Course, Webinar, Industry Updates
#3 This Month Update - Content/ Company movement
#4 - Solution Based Newsletter - Case Study
#5 - Feedback
referral
marketing
Give out of the box strategy and offers that will catch up
among your audience with a specific goal
WHY?
Drives at least 5x more sales than a paid impression.
Customers acquired through word-of-mouth spend
2x more and make 2x as many referrals themselves.
Referred leads convert 30% better and have a 16%
higher lifetime value than leads acquired via other
channels.
Win - Win!!!
Social Currency
Stories
Triggers
Practical Value
Emotion
Public Want
Principles of Referral:
1.
2.
3.
4.
5.
6.
community
building
about conversation and the power of making your
customers or prospects feel recognized, heard, and
important.
Segrate the community as per the persona.
Nurture: with regular communications
Provide Customize offer as per persona
Feedback and Suggestions
Tracking how member purchase and number of
referral.
How?
Having a loyal community is what is going to help you be on the top
with all the competitions around
Benefit: Increase customer retention, dependency on paid ads, give
your customer a voice, sell directly to customers.
Progressive
Funnel
What is Progressive Funnel?
PL allows you to understand the buyer's journey and identify
the loopholes that are causing your website traffic to bounce
from further moving down to the funnel.
Further, PL understands and notes the traffic being bounced on
every stage and helps to create the strategy to attract the
bounced traffic back and enables them to enter into the funnel
and complete their journey of being the King.
PL lets you optimize every stage of your funnel tailored to the
need of the audience.
Creating the progressive funnel to align and
optimize your marketing and sales efforts to
outreach the revenue goals on a continuous basis.
progressive
funnel
Who can use it?
Progessive funnel is designed to cater to every
business who wants to grow and increase their
market share.
Where can it be used?
The beauty of PF is that you can bend it according to your goals
and it adapts to your strategies bringing the maximum ROI for you.
About it process?
Its is a continuous evolving process. Going through every stage of
the journey. Right from strangers, visitors, leads, customers, and
promoters
thank you
Feel free to select any activity, paste it and email me on the same email
or on theurbanchiefbiz@gmail.com
Will get back to you with a thorough study and opportunity areas within 48 hours.
Or else feel free to schedule a direct call here
https://calendly.com/theurbanchiefbiz/15min?month=2021-04
Lead Generation
Machine
with
Build
DARE TO
GROWGROWGROW
DARE TO
GROWGROWGROWSpecialty:
Lead Generation
Growth Marketing
Community Building & Nurturing
Content Marketing & Lead Generation
Social Media Marketing
Email & Newsletter Marketing
Webinar & Podcast
History
8 Years of Inbound Marketing Experience
Worked with
B2B
B2C
SaaS
PaaS
Strong Skills: >Strategize >Implementation >Tracking & Reporting
Many,
Innovative Plans & Out of Box Ideas
Yet,
ROI
Cost of Customer Acquisition
New Market
Loyal Community
02
WHY?
01
TECHNIQUE
The strategy was not full proof as
per the market. Unseen events.
IMPLEMENTATION
Lot of leaky buckets
SOLUTION
Optimization -
the urban way
to growth
The name itself depicts the adaptation of an ever
changing environment where success is achieved by the
one who implements optimization.
Thus the Urban in acceptance of the change and chief in
implementation of optimization to behold the glory of
success in the present and upcoming future.
(noun)
The Urban Chief
We at The Urban Chief marvel at creating a business ecosystem which we
like to call the “progressive funnel” which gives recurring value to your
customers and generates progressive sustainable revenue for you.
Attract - Convert - Delight - Retain - Repeat….
TRUST
Our Anthem
Truth
Responsibility
Unity
Service
Transparency
Pillars we focus on
Marketing
Sales
Progressive Funnel
Our Service
Marketing Services
Sales Services
Marketing Consultant
SEO Improvement &
Organic Lead Generation
Marketing Lead Generation
Social Media Marketing
Content Marketing Management
Website Optimzation
for Lead Generation
Email Marketing
Community Building
Sales Consultant
Inbound Sales
Outbound Sales
Sales Enablement
Marketing
Buyer Persona
Content Mapping
Website Optimization
SEO
Social Media Marketing
Youtube Marketing
Content Marketing
Email Marketing
Referral Marketing
Total: Community Building
Sales
Sourcing
Sales Technique Curation
Cold Mailing/ Cold Calling
Closing
Progressive
Funnel
Slide 12
Slide 13
Slide 14
Slide 15
Slide 16
Slide 17
Slide 18
Slide 19
Slide 20
Slide 21
Slide 23
Tool: Documents
is a semi-fictional characteristic of an ideal
customer.
buyer
persona
should be used by Marketing, Sales, Customer Service,
anyone who interacts with customers
Communicate in the language that the audience can
understand
Find out the problems that the audience deals with right now
that your product can solve
Helps all the departments in the industry
A guideline as to how to treat the customer for satisfaction
Why?Better Targeting
Here we are giving them a solution that will
help them move. FAQ, video, product
ebook, course, co. story, offer. What can
they use to be efficient)
e.g.
Building a website is now fun
map to direct all content to build and
distribute for the period.
content
mapping
How can we understand their
problem. Workshops, Activities, To
do list, checklist, case study, Ebooks
e.g.
How to build your own website?
helps to keep content in line and build an effective buyer's journey.
Awareness
Consideration
Decision
Point out the issue/confusion of
your buyer persona
Mostly are listicle blogs
e.g.
10 reasons why startup fail
Content
Content
Content
Ex: Website Building Platform
website
optimization
Mobile-First
Technical SEO
Core Web Vitals
User Intent
Content
Buyers Journey
Bounce Rate & Exit Rate
Schema
User Experience
Conversion Optimization
is the process of using tools, advanced
strategies, and experiments to improve the
performance of your website, further drive
more traffic, increase conversions, and grow
revenue.
SEO
helps you to get ahead in the game, boost your credibility, earn
more traffic, and improve your online visibility.
On Page & Off Page SEO ( Website and
all other pages)
Increase Backlinks
Improve SERP - schema markup
Keyword Listing
Work on conent, image and voice search
3rd Party Forum and Platforms
social media
marketing
Let the people of your world know you
Hashtags Shortlisted
SMM Calendar: Timing, Content & Graphic for
promotion
Optimizing the Platform - Bio, Linktree, Image, Desc,
call to action, banner, avoid stock image
Interactive Stories(video, gifs, polls, stats, quotes,
updates)
Polls, Messengers, Quiz & Stories
DM
Social Listening
Connection Building
Group Posting
Commenting and Engaging
Group Building
Messenger Interaction - Manychats - free
- Types of Creative: video, gif, infographic, opinion-
based, company culture etc
youtube
marketing
Come lets interact and teach them what we know
Teach the Community ( selling at scale)
Find your target audience - BP
Reason -
Youtube Management includes- Card, Next content suggestion, Arrange
Playlist, Optimisation of content and creatives, Thumbnail, Social Media,
other platform lauch - vimeo, dailymotion
Awareness ( Questions & Challenges - tips guides)
Consideration ( Workshops) &
Decision ( Demo Video)
Delighting Your Customers - After Sales Problem - Addressed (FAQ)-CS
New Path for New Visitors -
content
marketing
Cannot get marketing right without this tool. We create
content that gets shared, linked and attract traffic
Keyword Selection
Content Mapping
Content Creation
Content Optimization
Content Documentation
Blog Page Optimization
Content Promotion ( via different channel - colliding
into the journey)
Tracking & Reporting
Why?
Communication is clear
Audience Awareness
Makes Market Leaders
Teach. Enlight. Empower
Teach. Enlight. Empower
Build Trust
Nurture
marketing
Teach & Nurture your prospects. One of the best closing
and community building techniques
Email List Subscribers
Demo, Free Trial, Blogs, freebies, Social Media Followers
2 Types:
A. Personalized Emails ( set of emails ready for each corners in the
buyers journey
B. Newsletters ( as per the frequency)
Newsletter Types:
#1: Problem Based Sub - Article ( main) & surrounding article
#2 Freebies, Course, Webinar, Industry Updates
#3 This Month Update - Content/ Company movement
#4 - Solution Based Newsletter - Case Study
#5 - Feedback
referral
marketing
Give out of the box strategy and offers that will catch up
among your audience with a specific goal
WHY?
Drives at least 5x more sales than a paid impression.
Customers acquired through word-of-mouth spend
2x more and make 2x as many referrals themselves.
Referred leads convert 30% better and have a 16%
higher lifetime value than leads acquired via other
channels.
Win - Win!!!
Social Currency
Stories
Triggers
Practical Value
Emotion
Public Want
Principles of Referral:
1.
2.
3.
4.
5.
6.
community
building
about conversation and the power of making your
customers or prospects feel recognized, heard, and
important.
Segrate the community as per the persona.
Nurture: with regular communications
Provide Customize offer as per persona
Feedback and Suggestions
Tracking how member purchase and number of
referral.
How?
Having a loyal community is what is going to help you be on the top
with all the competitions around
Benefit: Increase customer retention, dependency on paid ads, give
your customer a voice, sell directly to customers.
Progressive
Funnel
What is Progressive Funnel?
PL allows you to understand the buyer's journey and identify
the loopholes that are causing your website traffic to bounce
from further moving down to the funnel.
Further, PL understands and notes the traffic being bounced on
every stage and helps to create the strategy to attract the
bounced traffic back and enables them to enter into the funnel
and complete their journey of being the King.
PL lets you optimize every stage of your funnel tailored to the
need of the audience.
Creating the progressive funnel to align and
optimize your marketing and sales efforts to
outreach the revenue goals on a continuous basis.
progressive
funnel
Who can use it?
Progessive funnel is designed to cater to every
business who wants to grow and increase their
market share.
Where can it be used?
The beauty of PF is that you can bend it according to your goals
and it adapts to your strategies bringing the maximum ROI for you.
About it process?
Its is a continuous evolving process. Going through every stage of
the journey. Right from strangers, visitors, leads, customers, and
promoters
thank you
Feel free to select any activity, paste it and email me on the same email
or on theurbanchiefbiz@gmail.com
Will get back to you with a thorough study and opportunity areas within 48 hours.
Or else feel free to schedule a direct call here
https://calendly.com/theurbanchiefbiz/15min?month=2021-04