Leverage Innovative New B2B Marketing Strategies For 2021 Brand Growth & Beyond! Adjossible, the Utah-based digital marketing firm, has launched a new guide covering the importance of B2B inbound lead generation. It discusses how consumer habits and buying tendencies have changed, and what to do about it! Over 70% of the buying process is covered online before the purchase is completed. As detailed in the new guide, in today's landscape buyers are researching online and comparing solutions to their problems before talking to a sales rep. Adjossible's detailed new guide, showcases strategies for adaptation, the ROI benefits of B2B inbound marketing, methods for building your brand authority, and growing your sales pipeline by 300%+. The guide provides several key characteristics of the modern buyer journey, which are critical to understand for successful B2B marketing campaigns. Modern B2B buyers have a clear picture of what they want. When you understand the behavior of your target audience, you are more likely to be able to create effective marketing campaigns. The guide underscores the importance of attracting buyer interest, engaging visitors, and delighting them through quality content mapped to the stages of the buyer journey. Chad Holland, CEO of Adjossible, states: “B2B businesses that invest in inbound marketing can attest to the benefits that it offers, especially to B2B lead generation.” The return on investment with inbound marketing is significantly higher compared to the results of traditional marketing. Are you ready to implement the latest advances in B2B marketing? Discuss your growth goals with Adjossible today! Get your free guide by visiting the link in the description to find out more!