David Ciccarelli, founder & CEO of voice-over, music, and audio production online marketplace Voices, was part of a team of business leaders profiled by Forbes Magazine for a report on the steps that lead to a successful rebrand. Learn more at https://www.forbes.com/sites/forbesbusinesscouncil/2022/03/29/thinking-of-rebranding-14-steps-for-successfully-making-changes/?sh=36e715ef2380
Rebrand With A
Strategized Plan In 2022,
Voices' CEO David
If you're thinking about rebranding your company, you
have a lot to consider.
Online magazine Forbes recently covered
this subject with an article that profiled 14
members of their business council
including David Ciccarelli, founder and
CEO of the globally recognized voice over
A properly strategized plan can reposition a startup as an established
industry authority, or help a company with an outdated image evolve into
a contemporary thought leader.
When questioned about this, Voices
founder and CEO David Ciccarelli says
the first thing you need to do is clarify the
why: "Be clear internally on the reason
for rebranding," he says.
David says you need to understand whether you're moving
away from the past and retiring an old brand or running
toward a new fresh brand.
This understanding determines
whether you'll need to bring forward
some familiar elements from the
past or if you're free to embrace an
entirely new identity.
David's company Voices is today's number one online voice over and audio
talent marketplace that allows you to quickly find the voice, music,
production, or translation services you need.
They're home to a pool of
qualified freelancers who'll bring
your audio project to life.
Creative teams and marketing executives from today's biggest
brands, including Shopify, Microsoft, BMW, Bell, GoDaddy,
Discovery Channel, and hulu are all using Voices to perfect their
The platform features over
2,000,000 freelance voice over
and music professionals from
across 160 countries.
If you want to avoid rebrand pitfalls, draw on advice from industry leaders like David
Ciccarelli, whose own business decisions have led to a breakthrough, multi-award-winning
service that meets the audio needs of any instruction, promotion, or advertising project.
Find more at