Search Engine Optimization
Introduction to SEO - Do you want to learn about SEO? First, let’s see what
SEO is and why it is important.
You may have a website that doesn't come up when users search for terms you
have content on. Have you ever
wondered why? When users search
for terms and concepts, search
engines do not just randomly
generate results. There are
practices followed by the owner of
the websites that make them come
out on the top results. These
practices are what we call Search
Engine Optimization, popularly
known by its acronym SEO.
Source: https://images.unsplash.com/photo-1637606346315-d23ed32a6cfc
Photographer: NisonCo
This guide explains what SEO is, how it works, and why it is important for any
business.
What is SEO?
SEO refers to making changes to your website to
make it more visible when users search for goods
or services associated with your company on
search engines like Google, Bing, etcetera. The
more visible your pages are in search results, the
more likely you'll get noticed and draw new and
returning clients to your company.
How Does SEO Work?
In simple terms, SEO works by convincing search engines that your
material/content is the best resource for the topic searched for. This is so
because all search engines strive to provide their users with the best, most
relevant results.
Search engines use bots to crawl web pages as they move between websites,
gathering data about them and indexing them. Imagine the index as a huge
library where a librarian can bring up a specific book (web page in this case) to
help you find what you are looking for.
Then the next thing is that algorithm will analyze all the pages in the index and
determine which ones have the most relevant information for the topic searched.
By the algorithm, the most relevant web pages are the ones the users see first in
the search results.
Search engine optimization is an organic process, meaning you cannot pay for it.
Since you cannot buy higher
organic search rankings,
u