Aviation Insurance Marketing Is Changing And
One Broker Is Leading The Way
Aviation Insurance is a small, close-knit industry, dominated by
a few, large and established legacy insurance brokers.
These brokers have been the main players in this market
for the past 40 years and have employed basically the
same marketing tactics that worked for them back in the
Aviation Insurance marketing is not sexy and for the
past 40 years usually involved a postcard mailer
advertisement or attendance at a local airshow.
This all changed on June 22nd when BWI
Aviation Insurance, a fast rising star in the
aviation industry, launched the very first
cartoon marketing video for aviation
insurance and aircraft owners.
Aviation Insurance Marketing: The
World's First Animated Aviation Insurance
Promo Video This is the first new
marketing medium in over 4 decades for
an industry still stuck in the 1980's.
Unlike the auto insurance industry, which has evolved its marketing over the past 20 years
to appeal to online and video centric generations, the aviation insurance industry has
remained relatively stagnant in adapting to new marketing tactics.
Auto insurance commercials like
Geico's, Gecko series and
Progressive's Flo character were
designed to make insurance fun and
No one really looks forward to seeing insurance
marketing but as video and social media have
become essential parts of our daily lives, the
industry has had to evolve to remain relatable.
For many reasons including a lack of fresh ideas and upward pressure from
younger owned insurance brokers, aviation insurance has not gone through
the same transition as the auto insurance industry.
BWI Aviation Insurance is the
first broker to start shaking things
According to BWI Aviation Insurance "We're excited to
announce our new YouTube Channel BWI FLY LIVE! Our
new channel will feature information, news and tips for all
things aviation insurance.To celebrate, we are releasing a
fun, 15 second promo video" In releasing not only a new
cartoon marketing vi