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What’s the Process of International Trademark
Registration From the U.S.?
Are you planning to take your brand global but unsure how to protect it abroad?
If you have already registered your trademark in the United States, the next
important step is to protect your brand in international markets.
This is where the process of international trademark registration comes in,
and it may be easier than you think with the right help.
In this article, let’s explore the process of international trademark registration.
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https://www.wipo.int/en/web/madrid-system/madrid_benefits#:~:text=Register%20and%20manage%20your%20trademark%20in%20all%20or%20any%20of%20the%20territories%20covered%20by%20the%20Madrid%20System%2C%20representing%20over%2080%25%20of%20world%20trade.
Understanding the Step-by-Step Process of International
Trademark Registration
Expanding your business internationally means protecting your intellectual
property in other countries. Fortunately, US businesses have access to a global
trademark system known as the Madrid Protocol, which makes this process
easier.
Here's a simple, step-by-step guide to international trademark registration
from the United States, with expert advice from the legal team:
1. Start with a U.S. Trademark Registration or Application
Before applying internationally, you must have a trademark registered or
pending with the United States Patent and Trademark Office (USPTO). This
basic application is required to start the international registration process.
This is known as the "basic application" or "basic registration."
Without this, you cannot use the Madrid System.
If you're just getting started and looking for "intellectual property law firms
near you," it's a good idea to consult an experienced intellectual property
attorney in Colorado to help you properly prepare your U.S. trademark
application.
2.
File Through the USPTO Using the Madrid Protocol
Once you have a trademark application in the United States, you can file an
international application using the Madrid Protocol, an international system that
allows you to apply in over 130 member countries with a single application.
This is how it works.
The United States Patent and Trademark Office reviews and certifies
international applications.
It is then sent to the World Intellectual Property Organization (WIPO),
which is based in Geneva.
From there, WIPO sends your application to each country where you
want to register your trademark.
The Madrid Protocol covers 80% of global trade, making it a powerful tool for
businesses expanding abroad. (Source: WIPO)
https://www.wipo.int/en/web/ip-advantage/w/stories/using-wipo-s-madrid-system-to-protect-trademarks-abroad-a-trademark-lawyers-perspective#:~:text=In%202023%2C%20entrepreneurs,for%20trademark%20practitioners!
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3.
Choose Countries Where You Want Protection
You can choose one or more countries where you want your trademark rights
extended. Some popular countries are
Canada
United Kingdom
European Union (via EUIPO)
China
Australia
Keep in mind that each country's trademark office will review your application
separately, in accordance with their national laws.
According to the World Intellectual Property Organization, as of 2023, over
65,000 international trademark applications were filed under the Madrid
System (WIPO, 2023).
4. Wait for Examination and Response From Each Country
Each designated country will conduct its own examination of your trademark
application. This process typically takes 12 to 18 months, and each country
may:
Approve your trademark
Request additional documentation
Reject your application based on their local laws
If problems arise, hiring a skilled intellectual property attorney to represent
you or respond to any office actions is critical.
5.
Receive Your International Registration Certificate
Once all designated countries have accepted your trademark, WIPO will issue
you an International Registration Certificate. This certificate is valid for ten
years and may be renewed indefinitely.
Every time you make changes to your US trademark (such as an address change
or ownership transfer), you must also update your international registration.
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6. Maintain and Renew Your International Trademark
Trademark protection does not last forever without proper maintenance. You
will need to:
Renew every 10 years
File renewals directly with WIPO
Keep your trademark in use in each country to avoid cancellation
A proactive intellectual property attorney can help you monitor renewal dates
and compliance in each region. In fact, a lot of trademarks are lost or canceled
because of non-use or missed deadlines.
7. Understand the Importance of Monitoring and Enforcement
Registering your trademark internationally is only half the battle; monitoring for
potential infringements and enforcing your rights is equally important.
Many businesses overlook unauthorized use in foreign markets.
Some countries follow the "first to file" rule, which means that if
someone else registers your mark before you, you may lose rights there.
Working with a firm ensures you have monitoring systems and legal
representation ready to respond to infringements worldwide.
8.
Consider Cultural and Legal Differences in Each Market
Each country has its own interpretation of intellectual property laws, and
cultural differences can impact how your brand is perceived.
What works in the United States may not be applicable elsewhere.
Some brand names may unintentionally offend or miscommunicate in
different languages.
This makes it critical to collaborate with international partners as well as a
knowledgeable intellectual property attorney who can advise on brand
translation, local customs, and potential conflicts.
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Final Thought
Expanding your trademark protection internationally can be overwhelming, but
with the Madrid Protocol and the help of a reputable intellectual property
attorney, the process becomes streamlined and efficient.
As a business owner, securing your brand abroad helps build trust, avoid
infringement, and increase your global value.
At Alcoba Law, they’ve helped businesses of all sizes move from local to
global with confidence. Whether you're looking for intellectual property law
firms near you or need advice on international trademark registration, they
can help you protect what you've created.
Ready to safeguard your trademark internationally? Contact Alcoba Law today
to set up a free consultation!
https://alcobalaw.com/
mailto:jalcoba@alcobalaw.com
tel:+1-7207106026
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CONTACT US
Website: https://alcobalaw.com/
E-Mail: jalcoba@alcobalaw.com
Contact: +1-7207106026
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Trademark-Registration-From-the-US-06-27