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<p>How KISSmetrics used landing pages to generate
$13,000 in sales opportunities per webinar
KISSmetrics
• A web analytics platform that helps you
identify, understand, and improve the metrics
that drive your online business.
• 31 employees
• Kings of inbound marketing & people analytics
Nemo Chu
Director of Customer Acquisition
at KISSmetrics
• Direct marketing expert
• Not a clownfish
Learn more about KISSmetrics
KISSmetrics.com
Goals
Finding an effective way to turn
their community of readers
and followers into highly
qualified leads for their online
subscription service.
Obstacles
Time and Resources.
Specifically, availability of
availability of engineers and
designers.
Results
$40,000 in highly qualified
new sales opportunities after
just 3 webinars.
KISSmetrics - Case Study
3
When you first see Nemo Chu, his positive
demeanor, big grin and dreadlocks instantly
give you the impression that he’s a friendly
guy. And then about 3 minutes into the
conversation after you get past pleasantries,
you realize he’s also a genius. Like many savvy
online marketers, he clearly understands his
goals and his challenge is then finding tools
that allow him to realize his vision quickly.
Nemo is the Director of Customer Acquisition
at KISSmetrics, a people focused analytics
tool for software as a service and ecommerce
businesses. Nemo has been leading the
marketing strategy at KISSmetrics. Through
content marketing (ebooks, infographics,
webinars, blog posts, social media, etc.),
Nemo and the KISSmetrics team have built a
reputation for being thought-leaders in the
inbound marketing and analytics space. He’s
built a community of readers and followers
who know, like and trust KISSmetrics. But
how does he convert those readers and
followers into paying customers?
Using landing pages, Nemo was able to
turn the sign-up process for his webinars into
KISSmetrics’ Nemo was able to turn the sign-
up process for his webinars into KISSmetrics’
primary lead generation channel that converts