Five Best Video Marketing Tools For 2020

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ADMS
Promotions & Marketing
https://advdms.com/blog/five-best-video-marketing-tools-for-2020/
Five Best Video Marketing
Tools For 2020
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
According to a study published by
CISCO, 82% of internet traffic will
be driven by videos. This is why
having a good video marketing plan
in place for your website is so
essential. Not only will it increase
traffic to your website, but good
video content also will also boost
your search engine rankings. 
This is because search engines will
take it as a cue that your website
offers quality content when people
stay longer on your website to read
and watch your content.
Part of having a good marketing
plan is having the necessary tools to
help you achieve your goals. In this
post, we are rounding up, in no
particular order, 2020’s five best
video marketing tools that can help
you spice up your video marketing
efforts and start your year right.
1. Wistia
Wistia is a video marketing software
that gives its users full control of the
videos they create and post on their
website. It gives your brand a boost
via customized logos, thumbnails,
and player color.
It also lets you optimize your videos
to drive traffic back to your website
without the need for development
work, tracks audience data with
analytics, and streamlines your
video workflow. You can even
create your own channel, embed
your videos to your website, and
share it on social media.
Wistia’s A/B testing feature lets
you pit two videos against each
other, gives you insight into their
performance, and tells you how
they fare with your audience.
Once the test is done, the top pick
will be automatically shown to
your viewers. Wistia comes with a
free plan that is great for startups,
and two reasonably priced plans
you can avail to promote and
grow your brand through videos.
2. Facebook Live
Launched in April 2016, Facebook
Live lets you connect with your
target market in the sincerest and
most direct way possible. According
to AdWeek, Facebook Live videos
receive 5x more engagement than 
a standard Facebook photo or video
post. 
It’s the perfect platform to keep
your audience updated with the
latest about your business and
answer their questions in real-
time.The best thing about Facebook
Live? It’s free.
3. Hubspot
Hubspot is a CRM, sales, and
marketing platform that offers a
wide array of features for social
media and content marketing, web
analytics, and SEO. Hubspot allows
its users to provide a personalized
experience to their target audience
by publishing videos based on their
engagement history.
It is a heaven-sent tool for marketers
who are looking for a complete
package that will solve their hosting,
management, audience engagement,
and measurement needs.Try
Hubspot for free, or you can upgrade
your plan to utilize all of its features.
4. Vidyard
Founded in 2010, this online video
platform provides its users with the
necessary tools to grow their
businesses online. Vidyard offers
more than just video creation,
hosting, and management. It also
gives its users the analytics it needs
to understand their target audience
better.
The best thing about Vidyard is that
you can integrate it with some of the
top CRM, sales, content, email, and
social marketing platforms to up
your lead generation game. You can
sign up with Vidyard for free, but
you can also choose from four priced
plans fit for your business’s needs.
5. YTCockpit
If you have a YouTube channel for
your business, then YTCockpit is the
best tool for you. YTCockpit is a web-
based tool that allows you to rank
higher on YouTube by helping you
find the most effective keywords for
your niche and implement them. It
can also give you related keyword
suggestions if your keyword of choice
is difficult to rank for.
While its interface only supports five
languages (English, German, French,
Italian, and Spanish), YTCockpit
shows rankings worldwide. It will
also give you a peek at how your
competitors are faring in the
rankings game. YTCockpit offers free
training to its subscribers. Pricing
starts at $19 per month.
Final Word
There are hundreds of video
marketing tools out there that you
can use. Just keep in mind that
regardless of the tools that you are
using, the quality of the videos that
you are producing and publishing is
still the key to keeping your site
visitors engaged, converting them
into leads, and significantly
increasing the traffic to your website.
While video marketing can be done
inexpensively, there is more
certainty in posting higher quality
videos on a professional level. Let us
help you better reach out to both
prospective and existing clients by
optimizing videos on your site. Check
out our SEO services.
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