What Are Google My Business Posts and How They Help Market a Business

Google My Business (GMB) is a free and powerful tool that businesses can use to appear on top of local search results. It has many features that can be used to advertise a business effectively. One of which is Google My Business posts.

Learning and understanding how GMB posts helps and benefits your business can make improve your SEO strategy.

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post Business GMB post Google Business post Offer post Product type

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Advanced Digital Media

post Business GMB post Google Business post Offer post Product type

What Are Google My Business
Posts and How Do They Help
Market a Business
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One of the ways for your business to
appear on top of local search results is by
creating a Google My Business (GMB)
listing. GMB is a free yet powerful
advertising tool that can give you an
edge over your competitors that don’t
have it.
Google designed GMB to have many
special features that can be used to
advertise your business. One of the best
ones is a feature that allows you to post on
Google My Business.
What Are Google My Business Posts?
In 2016, Google launched the GMB post
feature and made 
it available 
to
businesses in 2017. Google My Business
post is a feature that allows you to share
essential information about your business
and establish a connection with your
audiences.
Google My Business social posts contain
photos, a link to your website, a link to a
specific landing page, and a call-to-action
button. To effectively use this GMB feature,
it is essential to know that it has five
different types. Here they are:
1. What’s New
This type of GMB post is great when you
want to update your audiences about new
things in your business. Whether you have
new products, services, blogs, or changes
in operating hours, this is the best type to
use.
“What’s New” posts can also be used to
emphasize things that make your business
the best one among all 
the other
competitors. You can highlight comments,
feedback, and reviews that come from
your clients or customers to show your
audience why they should choose your
business. This type of post will be visible on
your GMB listing’s knowledge panel for
seven days.
2. Event
As the name implies, “Event” posts are best
used to promote any event that involves
your business — may it be an event you
organized, an event you are invited to, an
event you are attending, or an event you
are supporting.
For the audience to be informed about all
the important details, Google requires
“Event” posts to contain details for the
venue, time, and start and end dates
before being published. Adding a title to
the post is recommended, so it gets
highlighted more.
3. Offer
The third type of GMB post is the “Offer.”
This allows you to plug your business’s
upcoming and ongoing sales, promos, and
discounts. 
“Offer” posts can contain
coupon codes, informational descriptions,
or links to where your customers or clients
will be able to redeem your special offers.
For your audience to be informed about
the duration of your special offers, “Offer”
posts require start and end dates and
times. To promote your offers effectively,
you have the option of using photos or
videos.
4. Product
“Product” posts appear like a catalog. It is
not the same with “What’s New” and “Offer”
posts. Here, you can post a collection of
products that can be seen in the Products
Section — each one of these should have a
title and a photo.
For your prospective customers to learn
more about your products, you have the
option of adding a description and price to
your 
“Product” posts. 
Each product
collection automatically has Call-To-
Action buttons, so there is no need for you
to add one.
5. Welcome Offer
Google also added another type of GMB
post for businesses to have a way of
attracting people to try their services or
products. This type of Google My Business
post is used to promote discounts and
promos available for first-time clients or
customers.
“Welcome Offer” posts are pretty much the
same as “Offer” posts, but this type can
only be seen by those who follow your
business on the Google Map app. Note that
creating “Welcome Offer” posts can only be
done using the GMB mobile application.
Google My Business Post Tips
There are lots of great Google My Business
post examples you can look up on the
internet, and here are some tips for you to
consider to effectively create one:
Choose the Proper Type – Before creating
a GMB post, you should have a clear goal
in mind. If you want to promote your
products, choose the “Product” posts.
Otherwise, 
use 
the 
other 
types
appropriately. Don’t confuse your audience
by posting products using “Event” posts.
Utilize the Length Wisely – Google only
allows a maximum of 1500 characters
for all types of GMB posts, so you have
to make sure that you utilize that well.
The ideal length is 150 characters, but
only the first 100 characters are visible
on search results. This means that you
have 
to 
include, 
if possible, 
the
essential information in the first 100
characters.
Use High-Quality Photos and Videos –
Using high-resolution photos and
videos gives a sense of professionalism.
Besides, you are only allowed 1500
characters for the content, so make
sure that the photos and videos you
use will help you achieve the goal of
your post.
Come Up With Strong CTAs – GMB
posts with clear and strong CTAs tend
to attract more prospective customers.
If you want to increase traffic on your
website, you can add CTA buttons such
as “Learn More” or “Schedule Now” to
redirect people 
to your business
website. You can use “Buy Now” or
“Schedule Today” if your goal is to
increase sales.
Does Posting on Google My Business Help
SEO?
As mentioned above, GMB posts contain
CTA buttons, which can help increase
organic clicks — generating more of this
can help build up your website ranking on
search results. Plus, the use of such tools
can increase your conversion rates. These
things just prove that GMB posts indeed
help improve businesses’ SEO strategy.
GMB is being updated from time to time,
which results in a change in the ranking of
listings. 
Hiring a 
digital marketing
company with knowledge about GMB
optimization is the best option for your
listing to stay on top of your competitors.
Look no further because Advanced Digital
Media Services 
is here to help you!
Contact us for more details about GMB
optimization services.
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