What Are Google My Business
Posts and How Do They Help
Market a Business
BLOG | ADVANCED D IG ITAL MED IA SERV ICES
h t tps ://advdms .com/
One of the ways for your business to
appear on top of local search results is by
creating a Google My Business (GMB)
listing. GMB is a free yet powerful
advertising tool that can give you an
edge over your competitors that don’t
have it.
Google designed GMB to have many
special features that can be used to
advertise your business. One of the best
ones is a feature that allows you to post on
Google My Business.
What Are Google My Business Posts?
In 2016, Google launched the GMB post
feature and made
it available
to
businesses in 2017. Google My Business
post is a feature that allows you to share
essential information about your business
and establish a connection with your
audiences.
Google My Business social posts contain
photos, a link to your website, a link to a
specific landing page, and a call-to-action
button. To effectively use this GMB feature,
it is essential to know that it has five
different types. Here they are:
1. What’s New
This type of GMB post is great when you
want to update your audiences about new
things in your business. Whether you have
new products, services, blogs, or changes
in operating hours, this is the best type to
use.
“What’s New” posts can also be used to
emphasize things that make your business
the best one among all
the other
competitors. You can highlight comments,
feedback, and reviews that come from
your clients or customers to show your
audience why they should choose your
business. This type of post will be visible on
your GMB listing’s knowledge panel for
seven days.
2. Event
As the name implies, “Event” posts are best
used to promote any event that involves
your business — may it be an event you
organized, an event you are invited to, an
event you are attending, or an event you
are supporting.
For the audience to be informed about all
the important details, Google requires
“Event” posts to contain details for the
venue, time, and