The Best Content
Strategy You’ll Ever
Find for Developing
Your Business
B L O G | A D V A N C E D D I G I T A L M E D I A S E R V I C E S
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Google still views
content as king. Experts
believe that up to 64% or
more of businesses still
do not have a content
marketing strategy in
place. Without a content
creation strategy, all of
your marketing efforts
might end up going to
waste.
Content is any
information that is
useful and that conveys
a story. The goal of
content is to solicit an
emotion or some type
of engagement.
Marketers can deliver
content live, usually
through text and
images,
via video, audio, or
through live
presentations. If your
company is thinking
about using a content
marketing strategy,
here is a list of them
that can put your
business on the map.
1. Set Your Company
Goals and Mission
The most important
first step is to solidify
your mission statement
and goals. They can
remain flexible, but it
is necessary to create a
road map so you can
focus on the important
things.
Know your target
audience, the content
they will respond to, and
the benefits they can
experience. Content
strategy goals can lead
to improved revenue,
increased traffic, SEO
success, a reduction in
marketing costs, and
effective branding efforts.
3. Know Your Audience
Get to know your
audience like the back
of your hand. This is a
must if you are to create
a successful content
marketing strategy.
Collect the right
demographic data. Who
are your email and social
media followers?
Use a combination of
web analytics that
provides information
about your subscriber
base. Use tools that can
help to analyze your
social media footprint.
Collect data on age,
education, gender, and
income.
Find out more about the
interests of your target
audience. Get critical
feedback and create your
buyer personas. This can
lead to creating content
your audience will
respond to, share, and
care about.
4. Update Old Content
Take a closer look at the
content you may already
have online, such as
podcasts, videos, and
social media as