2021 PRODUCT DESIGN
Design a path forward
Will design systems unlock team potential?
Will design hold its seat at the table?
Will organizations create systemic change?
Will generalists be the key to collaboration?
Will work and life be separate again?
Will digital-first remain a competitive
Will we continue to focus on what matters?
Stay the course
TABLE OF CONTENTS
100% of the Fortune 100–brands like IKEA, Slack and
Netflix–use InVision to build products customers love.
Interested in learning more?
2021 PRODUCT DESIGN TRENDS REPORT
© 2020 INVISIONAPP INC. ALL RIGHTS RESERVED.
What a decade 2020 has been.
All of us experienced our world
undergoing a radical reordering
overnight. 2021 was a beacon
on the horizon, offering hope
for a potential return to stability.
And while much about what next
year looks like is up in the air, we
approach it with a new sense of
resilience, resourcefulness, and
So much of what has gotten us through 2020 was the
knowledge that, despite never experiencing anything
as cataclysmic in our lifetimes, history is filled with
examples of similar disruptions. A world connected
by the Internet allowed us, for the first time, to share
our experiences of what was happening writ large, in
real time. Though we could do nothing to stop history
from being made, every individual could do their part in
helping to build a cohesive narrative of what was actually
happening through our e-mails, digital whiteboards,
Slack messages, blog posts, Tweets, Instagram stories,
and more. We didn’t have to wait decades for a historian
to splice it together. And we found that, though we were
mostly going through the pandemic alone, there was a
shared experience. We’ve all been doing independent
work—on ourselves, in our companies, etc., with self-
reflection and mental shifts taking place largely internally,
off the clock, and outside of shared communities.
DESIGN A PATH
Each December, Inside Des