E-commerce SEO: How to Drive More Traffic to Your Website

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https://advdms.com/blog/e-commerce-seo-how-to-drive-more-traffic-to-your-website/
E-commerce SEO: How to
Drive More Traffic to Your
Website
B L O G  |  A D V A N C E D  D I G I T A L  M E D I A  S E R V I C E S
https://advdms.com
Despite its significance, many e-
commerce website owners are still
doing SEO incorrectly. If you want
to increase your web visitors
organically, you have to learn about
the ins and outs of developing a
well-designed e-commerce SEO
strategy. If you manage to secure a
potential customer and he or she
finds the experience gainful, rest
assured that the customer will come
back for more.
Suppose you are thinking of your
SEO approach for the long-haul, as
you should. In this case, you need to
foster a positive experience that
goes beyond your customer’s first
purchase. Experts will tell you that
understanding SEO for e-
commerce sites is a tricky business.
As with most things, however,
certain techniques can help give
your online business a fair shot in
securing the top rank in search
engine results pages without the
help of an e-commerce SEO
company. 
SEO Tips for E-Commerce
Websites
Utilize the best SEO keywords to
drive traffic organically to your
e-commerce website. No list of
SEO tips will ever be complete
without mentioning the importance
of using keywords. However, you
can’t just make up phrases and call it
a day. You need to do your due
diligence to discover which types of
keywords your customers always
use.
One pro tip is to check out your
competition. If it works for them, it
will likely do the same for you.
However, having a set of keywords
is only half the battle. You need to
utilize them correctly and
efficiently.
Monitor the competition. As
mentioned above, you should keep
tabs on your competitors’
behavior. First, you need to make a
list of your current competitors.
Check each name on the list and
take a look at their category pages
to see which keywords rake in
more traffic. You can use Google
Keyword Planner or other similar
tools when searching for base
keyword information.
Besides helping you build your
essential keywords list, you can
learn more from your competitors’
strategies by going around their
websites. For instance, content
marketing is one of e-commerce
SEO’s most powerful tools. If you
find a website with a full-feature
blog, you can catch a glimpse of
how they operate and use it as a
reference point.
Content remains king. Not all e-
commerce stores create content.
When you do, you have an
advantage. You can achieve creative
freedom by going for what you are
comfortable with, be it written,
audio, or video content. The
frequency will entirely be up to you.
But for the record, the more
regularly you post, the more
effective your SEO strategy will
become.
Work on your website.
High-quality content can win
customers over, but only if they can
get past your website structure.
Manageable websites can work a lot
in your favor, especially if you make
it easy for leads to turn into sales. 
Some areas to focus on include clean
URLs and breadcrumb navigation.
Breadcrumb navigation refers to the
site’s hierarchy that tells the user
where they are. Through it, potential
customers will find it easy to navigate
your page and make a purchase.
Offer a mobile-friendly
website. Optimizing your website
to make it mobile-friendly is a
must for an e-commerce website.
Watch out for mobile design
responsiveness, load time, and
page speed.
These factors can make or break
the mobile experience quality you
are offering your target customers.
They can press the back button in a
split-second if the website is
taking too long to respond.
Another golden tip — when
designing the checkout page,
simplicity is key.
Incorporate SEO when planning
your overall marketing strategy.
Pay-per-click and SEO are some of the
best online marketing strategies for e-
commerce businesses. However, most
marketers and advertisers would
rather focus on PPC than work on SEO
for e-commerce sites. That’s because
you have to bide your time for the
latter. The great news is that the
benefits are long-term if you start
now, and e-commerce SEO won’t
stretch your budget.
E-commerce SEO is a battlefield,
so you must come prepared. It is
an absolute must to grow your
business and attract more people
to your online business. It’s not
rocket science. The more people
flock to your website, the more
likely you are to have paying
customers.
Moreover, your webpage being
seen at the top of search results
will immediately earn you
integrity points that online buyers
will appreciate. You’ll become top-
of-mind for their next search. If
you need help applying these tips
and are ready to watch your
business expand as you grow a
loyal fan base, work with our team
of SEO experts.
info@advdms.com
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