Learn How To Create A Profitable Social Media Presence With This Report If you're a small business owner, the more active and public your brand's social media footprint, the better chance you have of building up valuable goodwill before launching your direct marketing initiatives.  Industry expert Scott Halls gives you the rundown. With over 20 years of experience, Scott Hall is an authority on sustainable digital marketing strategies that produce growth and profit.  His latest report at ScottHall.co, titled “Is A Social Media Presence Needed for Small Businesses?”, helps you navigate one of the most powerful and cost-effective tools available to today’s marketers. To be effective, your social media marketing strategies should be rooted in goals that are specific, measurable, achievable, and relevant. It is also vital that your company posts are tailored to what people want and expect from your brand.  A unique benefit social media offers to any brand is the possibility for business owners to interact directly with their target audiences. This is an opportunity Hall says should not be squandered. A strong and vibrant social media presence that encourages engagement and prioritizes timely responses to comments and questions posted to your account helps you establish yourself as an authority within your segment. There is no secret formula to successful social media marketing.  Hall encourages you to experiment by posting and testing useful, brand- aligned content at a consistent pace that is neither too sparse nor too overwhelming. Your organic posts, together with paid ads, will help you achieve your goals. Go to the link in the description for more info.